Ferrari’s Electric Gamble Jolts Markets and Faith
Reading Time : 2 minutesFerrari unveils the Luce, its first electric car, triggering a sharp market reaction that reflects broader doubts about luxury EV demand. As the brand pivots from tradition toward innovation, investors question whether its identity can survive the shift. The Luce may redefine Ferrari’s future, but it also exposes the risks of transformation in a cooling electric market.