Innovate or Stagnate : A Business Imperative
Reading Time: 3 minutes Understanding the Significance of Innovation. In today’s rapidly evolving business landscape, staying competitive is not just a goal but a necessity. To
Tag: Branding
Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
The importance of setting and achieving goals as part of your business strategy
Reading Time: 2 minutes Setting and achieving goals is a fundamental pillar of an effective business strategy. Goals provide direction, clarity, and purpose to an organization,
The Power of Optimism in Brand Strategy
Reading Time: 2 minutes In the fast-paced world of brand strategy, the key to success lies in the ability to embrace optimism as the ultimate secret
Rebranding the Problem : A Fresh Perspective
Reading Time: 3 minutes In the competitive world of business, companies often resort to rebranding as a strategy to revive dwindling sales or improve their market
The Power of a Clear Mission: Guiding Your Business to Success
Reading Time: 2 minutes Crafting a concise mission statement is not just a mere formality for businesses; it is a powerful tool that shapes their purpose,
What is Psychological Safety?
Reading Time: 3 minutes Learn how to create a culture of psychological safety within your team and improve collaboration, innovation, and overall business success. This comprehensive guide covers the definition of psychological safety, its importance in the workplace, and practical steps to foster it.
Benefits of Quality Luxury Items : Resale Value and Durability
Reading Time: 3 minutes When it comes to purchasing luxury items, some people might view it as an unnecessary expense. However, investing in quality luxury items
Goût and Design: A Refreshing New Look
Reading Time: 2 minutes Goût and Design, our Company dedicated to VIP Consulting, Personality Shaping and Private Coaching has recently undergone a transformation. With a new
Redefining Luxury Travel: The Emergence of Starlux Airlines
Reading Time: 2 minutes Discover how Starlux Airlines is redefining luxury travel, disrupting the market, and changing Taiwan’s aviation industry. Explore the motivations behind its creation and the vision of its founder, Chang Kuo-wei. Learn why Starlux Airlines is making waves in the industry and what the future of air travel may look like in this insightful article.
Transform Crises to Opportunities
Reading Time: 2 minutes Transforming a crisis into an opportunity involves finding ways to turn difficult situations into positive ones. This can be done by approaching
Louis Vuitton : An Introduction to a Fashion Leader
Reading Time: 2 minutes Louis Vuitton, founded in 1854, has a rich history that dates back to the 19th century. The brand was established by its
20th Century American Idols
Reading Time: 3 minutes American idols have been a part of American culture for many years, and the 20th century is precursor. Throughout this century, many
Taipei 101 SkyScraper – Financial Center in Taiwan
Reading Time: 3 minutes The Taipei 101 skyscraper, also known as the Taipei Financial Center, is a landmark building in Taipei, Taiwan. Standing at 1,667 feet
Attending Live Events
Reading Time: 4 minutes I was attending a live event in and Suddenly got ticked off… At the same time, I felt a deep sadness for
A Car Dedicated to Women!
Reading Time: 2 minutes In the 50s, Dodge wanted to innovate by designing a car specially dedicated to women. Bad idea ! If today’s feminine tastes