Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2minutesIn the fourth quarter of 2024, BlackRock achieved a historic milestone, reaching $11.6 trillion in assets under management. This remarkable growth was driven by significant net inflows and strong market performance. The company also reported a 23% increase in revenue, reflecting its operational efficiency and strategic expansions in private markets, setting the stage for continued success.
Reading Time : 3minutes Amidst a potential TikTok ban, RedNote, a Chinese app, is becoming the new favorite in the U.S., sparking debates on data privacy and national security. Its unique features are drawing in users, but concerns about data handling persist.
Reading Time : 2minutesMarketing officers face a unique set of challenges in 2025, including the rapid evolution of technology, shifting consumer behaviors, and the increasing importance of data privacy. To succeed, they must be agile, adaptable, and data-driven.
Reading Time : 2minutesNVIDIA’s Project Digits, a compact AI supercomputer, brings high-end computing to your desk. Priced at $3,000, it can handle massive AI models, empowering researchers and students. Launching in May 2025, it’s a game-changer for personal AI development.
Reading Time : 2minutesDiscover how country code top-level domains (ccTLDs) like .ai and .cn are gaining international popularity and transforming online branding opportunities across various industries.
Reading Time : 2minutesBoeing faced a tragic end to 2024 with a Jeju Air crash. The year was marked by safety issues, including the grounding of the 737 Max. As investigations continue, Boeing must rebuild trust through transparency and safety-first practices.
Reading Time : 2minutesIn China, companies hire “fake executives” for show, while fraud like holding 16 jobs at once or counterfeit investigations reveal deep corporate deceit. These practices highlight the need for better oversight and integrity in business.
Reading Time : 2minutesWalmart’s “Wirkin” bag, a $78 dupe of the Hermès Birkin, has gone viral, challenging luxury fashion norms. Its popularity on TikTok shows a shift towards more accessible fashion, sparking debates on exclusivity versus inclusivity.
Reading Time : 2minutesNike’s strategic pivot back to running and basketball aims to recapture its core identity. Amidst declining revenues and shifting consumer preferences, this focus might streamline operations and reconnect with its athletic audience, potentially revitalizing the brand’s market position.
Reading Time : 2minutesApple is on the brink of achieving a historic $4 trillion market valuation, driven by strong sales of the upcoming iPhone 16 and robust growth in its services segment. With advancements in artificial intelligence enhancing user experience, the tech giant is well-positioned to navigate market challenges and capitalize on future opportunities, reinforcing its status as a leader in the tech industry.
Reading Time : 2minutesOracle’s shares took a dramatic fall after missing earnings expectations, marking the stock’s biggest plunge since 2023. While cloud services showed growth, the overall financial outcome led to a significant sell-off. Yet, there’s optimism among some analysts who see potential in Oracle’s long-term strategy amidst fierce market competition.
Reading Time : 3minutesNvidia reigns supreme in GPUs, fueling AI’s rise and commanding immense market power. Yet, rivals like AMD and Intel, custom silicon, and market shifts pose threats. Can Nvidia maintain its grip amidst competition, supply concerns, and evolving tech? Their future depends on innovation and adaptation.
Reading Time : 3minutesThe looming TikTok ban in the U.S. could be Meta’s golden opportunity. With potential access to TikTok’s user base and ad revenue, Meta, through Instagram Reels, stands to gain significantly. However, this shift raises questions about market competition, content creator livelihoods, and the future of digital advertising landscapes.
Reading Time : 2minutesA critical vulnerability in WAFs from Akamai, Cloudflare, and Imperva has been exposed, allowing attackers to bypass protections and exploit systems. This flaw highlights the dynamic challenges of cybersecurity and the need for vigilance. Businesses relying on these services must act swiftly, applying updates and adopting layered defenses to protect against potential threats and safeguard sensitive data.
Reading Time : 2minutes Honda and Nissan are in talks for a potential merger aimed at enhancing their competitiveness against rising electric vehicle manufacturers. This partnership could reshape the Japanese automotive landscape, allowing both companies to better navigate the challenges posed by technological advancements and shifting consumer preferences toward electric mobility.
