Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesNVIDIA became the first company to hit a $4 trillion market cap on December 4, 2024, surpassing Apple and Microsoft. Fueled by its H100 and Blackwell chips, NVIDIA’s stock soared over 200% in 2024, driven by the AI boom. This milestone highlights NVIDIA’s dominance in AI infrastructure and its pivotal role in shaping the future of technology.
Reading Time : 2 minutesApple is reportedly eyeing the US broadcasting rights for Formula 1, seeking to capitalize on the sport’s soaring popularity and its own successful F1 movie. With ESPN’s contract expiring, this move could significantly boost Apple TV+’s live sports offerings, attracting a massive new subscriber base as the bidding war for the lucrative rights intensifies.
Reading Time : 3 minutesShein, the fast-fashion giant, has filed for a Hong Kong IPO to pressure UK regulators delaying its London listing. Facing hurdles over human rights disclosures, the Singapore-based company aims to leverage Hong Kong’s flexible regulations. This strategic move could reshape Shein’s global financial strategy and influence other firms eyeing international markets.
Reading Time : 2 minutesPresident Trump claims a deal to transfer TikTok’s U.S. operations to American ownership is near, with talks possibly starting soon. Despite China’s vague response, the deal aligns with U.S. laws limiting ByteDance’s stake. Tensions from recent tariffs and extended deadlines highlight the ongoing U.S.-China trade disputes affecting TikTok’s future.
Reading Time : 2 minutes Amazon’s AWS transformed tech forever by launching a true cloud platform. Starting with S3 in 2006, AWS gave developers scalable, on-demand storage and compute power. The shift from physical servers to cloud APIs fueled innovation across industries and redefined how we build digital services.
Reading Time : 2 minutesElon Musk’s xAI secured a massive $10 billion funding round, significantly boosting its competitive stance in the AI sector. This capital, split between debt and equity, will fuel the expansion of its AI infrastructure, including the Grok platform and a colossal Memphis supercomputer with 1 million Nvidia GPUs. This highlights the escalating “AI arms race” and xAI’s aggressive push to lead the next generation of artificial intelligence.
Reading Time : 2 minutesJeff Bezos is cozying up to Donald Trump after a Musk fallout, aiming to win NASA and defense contracts for Blue Origin. The timing is no accident—Trump’s clash with Musk may give Bezos the edge he’s long needed in the space race. This new alignment could reshape power in both politics and aerospace.
Reading Time : 2 minutesTexas Instruments is launching a $60 billion U.S. chipmaking expansion, creating seven fabs across Texas and Utah. This historic investment will boost domestic manufacturing, generate tens of thousands of jobs, and reinforce supply chains critical to tech, automotive, and defense sectors.
Reading Time : 2 minutesMasayoshi Son aims to build a $1 trillion AI manufacturing hub in Arizona, partnering with TSMC and the U.S. government. This bold plan seeks to boost high-tech production and create thousands of jobs, reinforcing America’s position in the global AI race. While ambitious, the project faces challenges around funding and execution.
Reading Time : 2 minutes Trump is launching a mobile phone service and a golden smartphone, wrapped in patriotic branding. The $47 plan and $499 phone are aimed at his base, with promises of American-made hardware and bundled services. But experts doubt the production claims and worry about political conflicts in the venture’s structure.
Reading Time : 2 minutes Nintendo’s Switch 2 has shattered sales records with 3.5 million units sold in four days. The Mario Kart World bundle boosted demand despite early tariff fears that delayed pre-orders. Thanks to a tariff pause and strong launch titles, Nintendo overcame challenges to deliver a highly successful console debut, setting the stage for continued growth in 2025.
Reading Time : 2 minutes Labubu, Pop Mart’s star character, has helped Wang Ning dethrone Qin Yinglin as Henan’s richest man. The blind-box sensation has driven Pop Mart’s stock to record highs, proving a quirky toy can reshape China’s billionaire landscape.
Reading Time : 2 minutes Broadcom’s new Tomahawk 6 chip doubles Ethernet switch speeds to 102.4Tbps, revolutionizing AI data center networking. Built on 3nm technology with advanced routing and optics, it supports massive AI clusters and challenges Nvidia’s InfiniBand. Industry leaders praise its efficiency and scalability, signaling a major leap forward in AI infrastructure performance.
Reading Time : 2 minutesMeta plans to launch a fully AI-driven ad automation system by 2026, enabling brands to create entire campaigns with minimal input. This innovation could reshape digital advertising, empowering businesses while challenging traditional agencies. Despite excitement, concerns about creative quality and control persist as Meta competes with other tech giants in the AI ad space.
Reading Time : 2 minutesElon Musk is refocusing on Tesla, SpaceX, and X after political endeavors. With Tesla’s robotaxi event on August 8, 2025, xAI’s AI advancements, and SpaceX’s Starship tests, Musk is driving innovation. His shift back to business highlights his vision for autonomous driving, AI, and space exploration, aiming to redefine industries while navigating public and market expectations.
