The Incredible Success of Barbie Merchandising: From Toys to Blockbusters

Reading Time : 2 minutes Barbie’s merchandising empire has evolved since her debut in 1959, expanding beyond dolls to include movies, clothing, and high-profile partnerships. The 2023 “Barbie” movie pushed the brand’s revenue to new heights, with a 25% increase in sales. From collaborations with fashion giants to inclusive doll designs, Barbie remains a cultural icon, influencing generations and generating billions in revenue.

Luxury Industry Struggles : LVMH’s Sales Decline

Reading Time : 2 minutes LVMH, the French luxury conglomerate behind Louis Vuitton and Hennessy, is experiencing a decline as consumers cut back on lavish spending. The company reported a significant drop in sales, particularly in Asia, leading to an over 4% drop in its stock. Operating profit fell 8% in the first half of the year, highlighting economic challenges. Despite this, LVMH remains culturally influential, investing heavily in the Paris Olympics and exploring new sponsorships to maintain its visibility and prestige.

Amazon’s Journey: From Garage Startup to Global Giant

Reading Time : 3 minutes Amazon, the world’s largest online retailer, was founded by Jeff Bezos in 1994. Bezos, who was then working at a hedge fund