TikTok Saga : Service Restarts in the USA

Reading Time : 2 minutesTikTok has begun restoring its services in the U.S. after a brief shutdown due to federal legislation requiring ByteDance to divest its operations. While some users can access the app, new downloads remain unavailable. President-elect Donald Trump has proposed an intervention to extend the implementation period of the law, potentially altering TikTok’s future in the country.

Controversy Surrounds Honey and Last-Click Attribution

Reading Time : 2 minutesThe lawsuits against Honey and Capital One highlight concerns over last-click attribution. Critics claim it unfairly replaces creator affiliate links, impacting earnings and trust. While the companies defend it as industry standard, creators call for transparency and fairness, reshaping ad-tech ethics.

Meta’s Fact-Check U-Turn : Ad Revenue at Risk

Reading Time : 2 minutesMark Zuckerberg’s decision to pivot away from Meta’s fact-checking could disrupt its ad revenue. This 180-degree turn from strict content moderation to a more laissez-faire approach might increase engagement but at the cost of advertiser trust and user reliability.

TikTok Ban Leaves Businesses and Influencers in Limbo

Reading Time : 2 minutesThe TikTok ban threatens small businesses and influencers dependent on its platform for revenue. With billions at stake, many are rushing to adapt. Big brands have contingency plans, but smaller players face uncertainty. As TikTok vanishes, businesses grapple with lost customers and new challenges in diversifying their marketing efforts.

Pension Funds Embrace Crypto with Caution

Reading Time : 2 minutesPension funds in Wisconsin and Michigan are making headlines by investing in Bitcoin and Ethereum-focused ETFs, reflecting a growing institutional interest in cryptocurrencies. While Bitcoin’s price surges past $100,000, these funds adopt a cautious approach, limiting crypto investments to less than 0.1% of their portfolios and focusing on regulated vehicles to mitigate risks while exploring this new asset class.

BlackRock Achieves Record $11.6 Trillion in Assets Under Management

Reading Time : 2 minutesIn the fourth quarter of 2024, BlackRock achieved a historic milestone, reaching $11.6 trillion in assets under management. This remarkable growth was driven by significant net inflows and strong market performance. The company also reported a 23% increase in revenue, reflecting its operational efficiency and strategic expansions in private markets, setting the stage for continued success.

2025 Marketing Challenges : Navigating the New Normal

Reading Time : 2 minutesMarketing officers face a unique set of challenges in 2025, including the rapid evolution of technology, shifting consumer behaviors, and the increasing importance of data privacy. To succeed, they must be agile, adaptable, and data-driven.

OpenAI vs. Anthropic : Evolving Military Engagements

Reading Time : 2 minutesOpenAI and Anthropic have taken different paths in military engagements. OpenAI shifted from an initial prohibition on military use to pursuing defense contracts, while Anthropic maintained an open stance, forming strategic partnerships to enhance defense operations with AI technology. Their contrasting strategies reflect evolving relationships with the military sector and ethical considerations in AI deployment.

The Lost Bitcoin Saga of James Howells

Reading Time : 2 minutesJames Howells, an IT specialist from Wales, has been fighting for a decade to recover a hard drive containing 8,000 Bitcoin, now worth around $750 million, lost in a landfill. Despite innovative recovery proposals and recent legal battles, a court ruling has effectively ended his efforts, highlighting the risks and challenges of cryptocurrency storage and management.