Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesThis is a big step towards safe, abundant, zero-carbon energy,” Bill Gates said at the groundbreaking ceremony. “We’re not just going to build the one plant. We’re going to build a lot of these things.
Reading Time : 2 minutesApple is gearing up to revolutionize its devices with AI enhancements, spotlighting a major upgrade to Siri and other innovative features. This AI infusion aims to enhance user experience across iPhones and other Apple products, promising more intuitive and efficient interactions.
Reading Time : 2 minutesBoeing’s Starliner spacecraft has successfully launched its first crewed mission, carrying NASA astronauts Barry “Butch” Wilmore and Sunita Williams to the International Space Station. This milestone follows years of technical challenges and delays, marking a significant achievement in NASA’s Commercial Crew Program. The mission’s success not only certifies the Starliner for future crewed flights but also enhances U.S. capabilities for human spaceflight alongside SpaceX’s Crew Dragon. This development reduces reliance on Russia’s Soyuz spacecraft and strengthens the robustness of the ISS supply chain.
Reading Time : 2 minutesExplore Facebook’s latest strategy to engage with Generation Z and its implications for the platform’s future success.
Reading Time : 2 minutesThe Biden administration recently unveiled a new guidebook aimed at supporting startups in the green technology sector. Small Business Administrator Isabel Guzman
Reading Time : 2 minutesWhat do Tesla’s recent challenges mean for its competitors in the electric vehicle market? As Tesla faces a series of setbacks, including
Reading Time : 2 minutesThe automotive sector has long been reliant on steel for the manufacturing of vehicles, with the material comprising a significant portion of
Reading Time : 2 minutesApple’s grip on China’s massive smartphone market loosened in early 2024. A slumping economy and fierce competition from domestic giants like Huawei,
Reading Time : 3 minutesThe Federal Reserve’s recent interest rate hike sent a wave of uncertainty through the business world. Borrowing becomes more expensive, making investments
Reading Time : 2 minutesFor many streamers, hitting pause is a natural reflex – a quick bathroom break, a phone check, a dash to the kitchen.
Reading Time : 3 minutesRemember those iconic Razor scooters that took playgrounds by storm in the early 2000s? Well, Razor is still at it, innovating not
Reading Time : 2 minutesBuckle up Europe, the future of transportation might be just around the corner. British self-driving car company Wayve just secured a whopping
Reading Time : 2 minutesStarbucks, the seemingly unshakeable coffee titan, is facing a bitter reality. Recent earnings reports revealed a significant drop in US sales and
Reading Time : 3 minutesThe world of beauty is abuzz with news! Puig, the Spanish fragrance and fashion conglomerate known for iconic brands like Paco Rabanne
Reading Time : 3 minutesTesla’s recent earnings call reverberated with the apprehension of a student seeking redemption after a semester of academic struggle. Despite adjusting expectations,
