Setting Goals : What Framework to Use
Reading Time : 3 minutesEmbarking on the journey of goal-setting is a transformative endeavor, shaping the path to personal and professional success. In this three-chapter exploration,
Tag: Entreprise Strategy
Beyond Appraisals : Rethinking Motivation in the Workplace
Reading Time : 3 minutesIn the pursuit of optimizing employee performance, the traditional approach of relying on periodic reviews may not be as effective as once
Mattel’s Transformation : Revitalizing the Barbie Brand
Reading Time : 2 minutesThree months post the premiere of the blockbuster film “Barbie,” Mattel EVP and Chief Brand Officer Lisa McKnight revealed at Advertising Week
Challenges in Supply Chains : The Crucial Hurdle in the First Mile
Reading Time : 3 minutesEnsuring transparency across the entire supply chain stands as a critical goal for businesses spanning diverse industries. Yet, this objective encounters a
The Pinnacle of Comfort : Airlines with the Most Opulent Economy Seating
Reading Time : 5 minutesIf the luxury of flying in the front of the plane is beyond reach, don’t worry. Several international airlines enhance the travel
From Weibo to Runway : Inside Shuyu Yang’s Collaboration with Prada
Reading Time : 2 minutesPrada has chosen Chinese basketball sensation Shuyu Yang as its latest brand ambassador for the Chinese market. Boasting a substantial following of
Expert Evaluations : Noteworthy and Questionable Rebrands of 2023
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving
Financial Giants Slash Ad Spend, Pharma and Quick-Service Restaurants Rise
Reading Time : 2 minutesStreaming TV advertising is poised to surge ahead in the upcoming years, but for industry titans like David Zaslav and Bob Iger,
The Financial Turmoil in 2023 : A Recapitulation
Reading Time : 3 minutesWhile the pandemic is mostly behind us, 2023 has proven to be just as tumultuous as the Covid-19 era. Significant financial disruptions
Elevating Elegance : Jay Chou Joins Dior as Global Ambassador
Reading Time : 3 minutesRenowned French luxury brand Dior has recently unveiled its latest global brand ambassador, none other than the acclaimed Taiwanese pop sensation, Jay
Choosing the Right Organizational Structure for Your Enterprise : Striking a Balance
Reading Time : 3 minutesIn the dynamic landscape of business, the choice of organizational structure is a pivotal decision that can significantly influence an enterprise’s success.
From Fields to Markets : Indian Saffron, Nature’s Red Gold
Reading Time : 3 minutesIndia, with its diverse climate and rich agricultural heritage, has emerged as a significant player in the global saffron market. Saffron, often
From Gangnam to Global Markets : Decoding South Korea’s Financial Landscape in the Media
Reading Time : 3 minutesSouth Korea, once known for the iconic “Gangnam Style” phenomenon, has transcended its local roots to become a prominent player in the
Beyond Dialogue : Responsible AI Emerges as a Business Imperative
Reading Time : 3 minutesAmidst the evolving technological terrain, businesses are gearing up to bolster their investments in responsible AI. A recent survey by Amazon Web
Goldilocks Suns and the Allure of Affluence : Striking Parallels
Reading Time : 3 minutesIn the vast expanse of the universe, the concept of a habitable zone around a star is often likened to Goldilocks and