Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 3minutesPinterest has become a favorite among Gen Z, thanks to its unique features like collages and shoppable carousels. Brands are capitalizing on this trend, experiencing significant organic growth and increased revenue without heavy investments. With Pinterest’s user base surpassing 500 million monthly active users, it offers an attractive platform for reaching engaged, younger audiences. Recent partnerships and activations further enhance its appeal, making it a crucial tool in modern marketing strategies.
Reading Time : 2minutesCybersecurity startup Wiz has turned down a $23 billion acquisition offer from Google’s parent company, Alphabet, opting instead to pursue its original plan of an initial public offering (IPO). The deal, which would have been Alphabet’s largest acquisition to date, was rejected due to antitrust concerns and investor issues. Wiz CEO Assaf Rappaport acknowledged the difficulty of declining such a substantial offer but reaffirmed the company’s commitment to its independent growth strategy. Founded in 2020, Wiz has experienced rapid growth in the cloud security market, with its annual recurring revenue surpassing $350 million in 2023. The company now aims to reach $1 billion in annual recurring revenue before going public.
Reading Time : 2minutesEtsy is reclaiming its handmade roots. Facing criticism for mass-produced goods flooding the platform, Etsy launches a new campaign celebrating artisans and emphasizing the human element of commerce. New features will increase transparency for shoppers, clearly labeling how each product is made. Etsy’s message is clear: keep commerce human.
Reading Time : 2minutesXiaomi’s groundbreaking “dark factory” in Beijing represents a significant leap in automated manufacturing, capable of producing 60 smartphones per minute without human
Reading Time : 2minutesMeta’s Threads app has surpassed 175 million users since its launch. Initially designed to compete with Twitter, Threads reached 100 million downloads in its first week. Despite missing early features, the app now includes trending topics and custom word filters. Threads has more daily users in the U.S. than Twitter, and Meta plans to monetize it as the user base grows
Reading Time : 2minutesThe integration of audio and visual elements in logos has emerged as a powerful tool for enhancing brand perception and engagement. A
Reading Time : 2minutesMeta Platforms, the parent company of Facebook, has recently come under scrutiny by the European Union over antitrust concerns. The European Commission
Reading Time : 2minutesAmazon is set to launch a new discount section on its website, aiming to attract budget-conscious shoppers and compete more aggressively with
Reading Time : 2minutesVolkswagen is making a significant financial commitment to solidify its presence in the electric vehicle (EV) market. The German automaker announced plans
Reading Time : 3minutesUS prosecutors have advised the Department of Justice to bring criminal charges against Boeing for allegedly violating a settlement linked to two fatal 737 Max crashes that killed 346 people. Ed Pierson, a former Boeing manager, highlighted ongoing issues with the 737 Max and 787 aircraft, attributing them to leadership failures. Recently, Boeing’s outgoing CEO, Dave Calhoun, faced criticism from US senators despite asserting improvements. Boeing’s reputation suffered further when a door panel fell off a 737 Max during a flight. The DoJ has until July 7 to decide on prosecuting the company.
Reading Time : 2minutesSpaceX’s Starlink Mini is revolutionizing portable internet access. This backpack-sized satellite dish delivers high-speed connectivity to remote locations, weighing just over two pounds. With download speeds up to 100 Mbps and low latency, it’s designed for harsh environments and off-grid use. The Starlink Mini represents a significant step in Elon Musk’s mission to provide global internet coverage, offering outdoor enthusiasts and remote workers unprecedented connectivity in the wilderness.
Reading Time : 3minutesStep into a world where your favorite Netflix shows come to life. Imagine sipping a “Stranger Things” inspired milkshake at the Upside Down Diner, or navigating a heart-pounding “Squid Game” obstacle course. Welcome to Netflix House, where the streaming giant’s most beloved content leaps off the screen and into reality. Opening in 2025, these innovative spaces promise to blend shopping, dining, and interactive experiences in ways that will delight fans and casual visitors alike. As Netflix ventures beyond the digital realm, it’s betting big on our desire to immerse ourselves in the stories we love. Will this bold move redefine entertainment, or is it a risky gamble in an increasingly competitive market? Only time will tell, but one thing’s for sure – Netflix is determined to keep us on the edge of our seats, both at home and in their new physical domains.
Reading Time : 2minutesNvidia’s meteoric rise can be attributed to its cutting-edge graphics processing units (GPUs), which have become indispensable for training AI algorithms and powering innovative applications like image generators and chatbots.
