Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 3minutesUS prosecutors have advised the Department of Justice to bring criminal charges against Boeing for allegedly violating a settlement linked to two fatal 737 Max crashes that killed 346 people. Ed Pierson, a former Boeing manager, highlighted ongoing issues with the 737 Max and 787 aircraft, attributing them to leadership failures. Recently, Boeing’s outgoing CEO, Dave Calhoun, faced criticism from US senators despite asserting improvements. Boeing’s reputation suffered further when a door panel fell off a 737 Max during a flight. The DoJ has until July 7 to decide on prosecuting the company.
Reading Time : 2minutesSpaceX’s Starlink Mini is revolutionizing portable internet access. This backpack-sized satellite dish delivers high-speed connectivity to remote locations, weighing just over two pounds. With download speeds up to 100 Mbps and low latency, it’s designed for harsh environments and off-grid use. The Starlink Mini represents a significant step in Elon Musk’s mission to provide global internet coverage, offering outdoor enthusiasts and remote workers unprecedented connectivity in the wilderness.
Reading Time : 3minutesStep into a world where your favorite Netflix shows come to life. Imagine sipping a “Stranger Things” inspired milkshake at the Upside Down Diner, or navigating a heart-pounding “Squid Game” obstacle course. Welcome to Netflix House, where the streaming giant’s most beloved content leaps off the screen and into reality. Opening in 2025, these innovative spaces promise to blend shopping, dining, and interactive experiences in ways that will delight fans and casual visitors alike. As Netflix ventures beyond the digital realm, it’s betting big on our desire to immerse ourselves in the stories we love. Will this bold move redefine entertainment, or is it a risky gamble in an increasingly competitive market? Only time will tell, but one thing’s for sure – Netflix is determined to keep us on the edge of our seats, both at home and in their new physical domains.
Reading Time : 2minutesNvidia’s meteoric rise can be attributed to its cutting-edge graphics processing units (GPUs), which have become indispensable for training AI algorithms and powering innovative applications like image generators and chatbots.
Reading Time : 2minutesMicrosoft is facing two complaints from the European Center for Digital Rights (NOYB) regarding the company’s handling of children’s privacy rights in the EU. The complaints accuse Microsoft of violating children’s privacy rights through its Microsoft 365 Education suite, claiming that the company is not transparent about how it processes data within the suite and shifts responsibility for data protection onto schools, which are not equipped to handle such responsibilities.
Reading Time : 2minutesThis is a big step towards safe, abundant, zero-carbon energy,” Bill Gates said at the groundbreaking ceremony. “We’re not just going to build the one plant. We’re going to build a lot of these things.
Reading Time : 2minutesApple is gearing up to revolutionize its devices with AI enhancements, spotlighting a major upgrade to Siri and other innovative features. This AI infusion aims to enhance user experience across iPhones and other Apple products, promising more intuitive and efficient interactions.
Reading Time : 2minutesBoeing’s Starliner spacecraft has successfully launched its first crewed mission, carrying NASA astronauts Barry “Butch” Wilmore and Sunita Williams to the International Space Station. This milestone follows years of technical challenges and delays, marking a significant achievement in NASA’s Commercial Crew Program. The mission’s success not only certifies the Starliner for future crewed flights but also enhances U.S. capabilities for human spaceflight alongside SpaceX’s Crew Dragon. This development reduces reliance on Russia’s Soyuz spacecraft and strengthens the robustness of the ISS supply chain.
Reading Time : 2minutesThe Biden administration recently unveiled a new guidebook aimed at supporting startups in the green technology sector. Small Business Administrator Isabel Guzman
Reading Time : 2minutesWhat do Tesla’s recent challenges mean for its competitors in the electric vehicle market? As Tesla faces a series of setbacks, including
Reading Time : 2minutesThe automotive sector has long been reliant on steel for the manufacturing of vehicles, with the material comprising a significant portion of
Reading Time : 2minutesApple’s grip on China’s massive smartphone market loosened in early 2024. A slumping economy and fierce competition from domestic giants like Huawei,
Reading Time : 3minutesThe Federal Reserve’s recent interest rate hike sent a wave of uncertainty through the business world. Borrowing becomes more expensive, making investments
