Informing The Best Since 2010
Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 3 minutesWithin the grand spectacle of Super Bowl advertising, where a mere half-minute spot commands a staggering $7 million, success transcends mere financial
Reading Time : 3 minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing
Reading Time : 3 minutesEmbarking on a grand transition to electric vehicles, Hertz, a global car rental giant, stirred excitement in 2021 by ordering 100,000 EVs
Reading Time : 3 minutesIn the dynamic landscape of women’s fashion, a palpable shift towards heightened quality consciousness is reshaping the industry. The allure of 100%
Reading Time : 3 minutesInfluencer marketing has become a driving force in digital advertising, leveraging the social media prowess of individuals to connect with targeted audiences
Reading Time : 2 minutesIn the ever-evolving landscape of digital marketing, a robust content marketing strategy is the cornerstone of success. Central to this approach are
Reading Time : 3 minutesStep into the vibrant world of circus and clowns as we explore their contemporary allure in today’s entertainment landscape. From the traditional
Reading Time : 2 minutesThree months post the premiere of the blockbuster film “Barbie,” Mattel EVP and Chief Brand Officer Lisa McKnight revealed at Advertising Week
Reading Time : 5 minutesIf the luxury of flying in the front of the plane is beyond reach, don’t worry. Several international airlines enhance the travel
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving
Reading Time : 3 minutesWhile the pandemic is mostly behind us, 2023 has proven to be just as tumultuous as the Covid-19 era. Significant financial disruptions
Reading Time : 3 minutesIn the dynamic landscape of business, the choice of organizational structure is a pivotal decision that can significantly influence an enterprise’s success.
Reading Time : 2 minutesDiscover the captivating tales surrounding Le Stryge, a mysterious and alluring grotesque perched on the balustrade of Notre-Dame Cathedral in Paris, France.
Reading Time : 3 minutesSouth Korea, once known for the iconic “Gangnam Style” phenomenon, has transcended its local roots to become a prominent player in the
Reading Time : 3 minutesWelcome to the realm of Strategic Branding, where the art of creating a cohesive identity for your company transforms from a mere