Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2minutesPaul Graham’s “founder mode” concept challenges the traditional wisdom of delegating leadership in startups. He argues that founders should stay deeply involved in day-to-day operations, drawing on examples like Steve Jobs and Nvidia’s Jensen Huang. This approach contrasts with the “manager mode” taught in business schools, sparking a debate on the best way to lead a startup. Should founders micromanage, or is trusting experienced managers the better route?
Reading Time : 2minutesWalmart is leading the charge in retail innovation through the strategic use of generative AI. By enhancing its product catalog and e-commerce functions, Walmart has achieved significant growth, including a 21% increase in online sales. This blog explores how Walmart’s foresight and investment in AI technology are driving efficiency, customer satisfaction, and future innovations in retail.
Reading Time : 2minutesThe Apple TV+ docuseries “K-Pop Idols” offers a rare glimpse into the challenges faced by K-pop stars like Jessi, Blackswan, and Cravity. From grueling training sessions to mental health struggles, the series reveals the intense pressures of South Korea’s music industry. Despite the glamorous image, these idols endure significant sacrifices, making this series a must-watch for anyone interested in the realities behind the fame.
Reading Time : 3minutesIBM is cutting over 1,000 jobs and closing research labs in China as geopolitical tensions between Beijing and Washington escalate. This marks a significant shift in the company’s strategy as it adapts to the increasingly challenging business environment for American firms in China. IBM, once optimistic about China’s growth potential, now faces declining revenues and heightened national security concerns, prompting this major pullback.
Reading Time : 2minutesToy brands are shifting their advertising focus from traditional TV to streaming platforms like YouTube, Netflix, and Disney+. With kids increasingly watching shows online, brands like MGA and Hasbro are creating content that aligns with their products, such as MGA’s “Rainbow High” on Netflix. This strategy allows them to reach both children and parents, who often co-view, while also exploring platforms like TikTok and Roblox to stay relevant.
Reading Time : 2minutesCouche-Tard’s $38 billion bid to acquire 7-Eleven’s parent, Seven & i Holdings, marks the largest-ever foreign takeover attempt of a Japanese company. If successful, the deal would create a global convenience store empire with 100,000 locations. However, regulatory challenges and cultural resistance in Japan make the outcome uncertain. This move reflects the broader trend of aggressive mergers and acquisitions reshaping the global business landscape in 2024.
Reading Time : 2minutesWarner Bros. Discovery (WBD) is facing significant financial challenges as its stock dropped 12% following a $9.1 billion impairment charge in Q2, reflecting the declining value of its traditional TV assets. The anticipated loss of NBA games from TNT further impacted WBD’s linear TV holdings. Despite CEO David Zaslav’s efforts to navigate the shift to streaming, legacy networks remain problematic. While some analysts believe the worst may be over, Zaslav’s strategy hinges on potential acquisitions, contingent on a more lenient antitrust environment under future U.S. leadership.
Reading Time : 2minutesIntel plans to lay off 15% of its workforce following a disappointing quarterly report that highlights significant challenges in revenue and profitability. The company is facing increasing competition and supply chain issues, leading to tough decisions at the executive level. The layoffs aim to streamline operations, but concerns remain about the long-term impact on Intel’s ability to innovate and compete. This situation underscores the importance of agility and innovation in the tech industry as Intel navigates a challenging period.
Reading Time : 2minutesX has filed a lawsuit against major advertisers, accusing them of conspiring to boycott the platform. The case highlights the growing tension between social media companies and advertisers, with potential implications for the future of digital advertising. As X navigates these challenges, the legal outcome could reshape the dynamics between advertisers and platforms, influencing strategies for addressing controversial content while maintaining profitable partnerships.
Reading Time : 2minutesSpaving, a blend of “spending” and “saving,” is the latest consumer trend in response to inflation. It involves buying in bulk or during sales to save money over time. Retailers are tapping into this by promoting bulk purchases and memberships. However, while it offers savings, the initial outlay can be significant, requiring careful financial planning. As inflation continues, spaving is expected to grow, highlighting a shift towards mindful spending.
Reading Time : 2minutesDr Pepper has surged ahead in TV ad spending, allocating 92% of its budget to TV ads in early 2024, compared to Pepsi’s 72% and Coca-Cola’s 52%. Despite spending cuts from Coca-Cola and Pepsi, Dr Pepper remains consistent, investing heavily in campaigns like “Fansville.” Coca-Cola’s Olympic focus and Pepsi’s sports marketing reveal a competitive landscape where Dr Pepper’s strategy shines.
Reading Time : 2minutesMcDonald’s is experiencing a decline in customer visits, influenced by changing consumer preferences and a shift towards healthier eating. The pandemic’s impact on work habits has reduced demand for quick meals, while economic factors like inflation prompt cost-conscious dining choices. McDonald’s is responding with menu innovations, digital enhancements, and a focus on sustainability to attract modern consumers and navigate these challenges.
Reading Time : 3minutesSotheby’s has launched a new 24,000-square-foot exhibition and retail space in Hong Kong’s Central district, redefining the city’s art scene. This modern venue will host year-round exhibitions, auctions, and events, featuring works from contemporary and classical artists. Aimed at attracting young collectors, the space includes galleries, private sales rooms, and a wine room. By creating an immersive art and retail experience, Sotheby’s solidifies Hong Kong’s status as a global art hub and fosters a deeper appreciation for art.
Reading Time : 3minutesPinterest has become a favorite among Gen Z, thanks to its unique features like collages and shoppable carousels. Brands are capitalizing on this trend, experiencing significant organic growth and increased revenue without heavy investments. With Pinterest’s user base surpassing 500 million monthly active users, it offers an attractive platform for reaching engaged, younger audiences. Recent partnerships and activations further enhance its appeal, making it a crucial tool in modern marketing strategies.
Reading Time : 2minutesCybersecurity startup Wiz has turned down a $23 billion acquisition offer from Google’s parent company, Alphabet, opting instead to pursue its original plan of an initial public offering (IPO). The deal, which would have been Alphabet’s largest acquisition to date, was rejected due to antitrust concerns and investor issues. Wiz CEO Assaf Rappaport acknowledged the difficulty of declining such a substantial offer but reaffirmed the company’s commitment to its independent growth strategy. Founded in 2020, Wiz has experienced rapid growth in the cloud security market, with its annual recurring revenue surpassing $350 million in 2023. The company now aims to reach $1 billion in annual recurring revenue before going public.
