Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesJeff Bezos is cozying up to Donald Trump after a Musk fallout, aiming to win NASA and defense contracts for Blue Origin. The timing is no accident—Trump’s clash with Musk may give Bezos the edge he’s long needed in the space race. This new alignment could reshape power in both politics and aerospace.
Reading Time : 2 minutesTexas Instruments is launching a $60 billion U.S. chipmaking expansion, creating seven fabs across Texas and Utah. This historic investment will boost domestic manufacturing, generate tens of thousands of jobs, and reinforce supply chains critical to tech, automotive, and defense sectors.
Reading Time : 2 minutesMasayoshi Son aims to build a $1 trillion AI manufacturing hub in Arizona, partnering with TSMC and the U.S. government. This bold plan seeks to boost high-tech production and create thousands of jobs, reinforcing America’s position in the global AI race. While ambitious, the project faces challenges around funding and execution.
Reading Time : 2 minutes Trump is launching a mobile phone service and a golden smartphone, wrapped in patriotic branding. The $47 plan and $499 phone are aimed at his base, with promises of American-made hardware and bundled services. But experts doubt the production claims and worry about political conflicts in the venture’s structure.
Reading Time : 2 minutes Nintendo’s Switch 2 has shattered sales records with 3.5 million units sold in four days. The Mario Kart World bundle boosted demand despite early tariff fears that delayed pre-orders. Thanks to a tariff pause and strong launch titles, Nintendo overcame challenges to deliver a highly successful console debut, setting the stage for continued growth in 2025.
Reading Time : 2 minutes Labubu, Pop Mart’s star character, has helped Wang Ning dethrone Qin Yinglin as Henan’s richest man. The blind-box sensation has driven Pop Mart’s stock to record highs, proving a quirky toy can reshape China’s billionaire landscape.
Reading Time : 2 minutes Broadcom’s new Tomahawk 6 chip doubles Ethernet switch speeds to 102.4Tbps, revolutionizing AI data center networking. Built on 3nm technology with advanced routing and optics, it supports massive AI clusters and challenges Nvidia’s InfiniBand. Industry leaders praise its efficiency and scalability, signaling a major leap forward in AI infrastructure performance.
Reading Time : 2 minutesMeta plans to launch a fully AI-driven ad automation system by 2026, enabling brands to create entire campaigns with minimal input. This innovation could reshape digital advertising, empowering businesses while challenging traditional agencies. Despite excitement, concerns about creative quality and control persist as Meta competes with other tech giants in the AI ad space.
Reading Time : 2 minutesElon Musk is refocusing on Tesla, SpaceX, and X after political endeavors. With Tesla’s robotaxi event on August 8, 2025, xAI’s AI advancements, and SpaceX’s Starship tests, Musk is driving innovation. His shift back to business highlights his vision for autonomous driving, AI, and space exploration, aiming to redefine industries while navigating public and market expectations.
Reading Time : 2 minutes Dell Technologies raised its profit outlook amid soaring demand for AI servers powered by Nvidia chips. With $12.1 billion in AI orders in Q1 and a $14.4 billion backlog, Dell is shipping more AI infrastructure than ever. Despite margin pressures, the company’s strong revenue and strategic AI deployments highlight its leadership in the rapidly expanding AI hardware market.
Reading Time : 2 minutes Alibaba’s Taobao Instant Commerce has surpassed 40 million daily orders in just one month, offering 60-minute delivery across diverse products. Powered by Ele.me’s logistics, this service intensifies competition with JD.com and Meituan in China’s rapidly growing instant retail market, projected to reach over 2 trillion yuan by 2030.
Reading Time : 2 minutesSaudi Arabia partners with NVIDIA to create a global AI hub, advancing AI factories, digital twins, and smart city solutions, supporting Vision 2030 goals.
Reading Time : 2 minutes Coinbase is being investigated by the SEC over claims it exaggerated user numbers. At the same time, the company faces backlash from a major data breach.
Reading Time : 2 minutes Whoscall started quietly in 2010 with a smart idea but little success. Everything changed in 2013 when Google featured the app, launching it into the spotlight. With Naver’s acquisition and smart growth, it became a major player in global spam call protection.
Reading Time : 2 minutes Delta Air Lines and Korean Air invest $550 million to acquire a combined 25% stake in WestJet, reinforcing strategic partnerships and expanding connectivity across North America and Asia. This move strengthens WestJet’s position amid travel challenges and highlights growing collaboration in global aviation, promising enhanced routes, loyalty integration, and improved passenger experiences.
