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Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 3 minutesThe looming TikTok ban in the U.S. could be Meta’s golden opportunity. With potential access to TikTok’s user base and ad revenue, Meta, through Instagram Reels, stands to gain significantly. However, this shift raises questions about market competition, content creator livelihoods, and the future of digital advertising landscapes.
Reading Time : 2 minutesA critical vulnerability in WAFs from Akamai, Cloudflare, and Imperva has been exposed, allowing attackers to bypass protections and exploit systems. This flaw highlights the dynamic challenges of cybersecurity and the need for vigilance. Businesses relying on these services must act swiftly, applying updates and adopting layered defenses to protect against potential threats and safeguard sensitive data.
Reading Time : 2 minutes Honda and Nissan are in talks for a potential merger aimed at enhancing their competitiveness against rising electric vehicle manufacturers. This partnership could reshape the Japanese automotive landscape, allowing both companies to better navigate the challenges posed by technological advancements and shifting consumer preferences toward electric mobility.
Reading Time : 2 minutesMacy’s is facing renewed pressure from activist investors Barington Capital and Thor Equities, pushing for cost cuts and real estate changes. This marks the second activist challenge in 2024, amid Macy’s “Bold New Chapter” plan. With increased store closures and internal financial reporting issues, Macy’s future strategy is under intense scrutiny.
Reading Time : 3 minutesVirgin Galactic has set its sights on Italy, partnering with ENAC to explore launching from Grottaglie Spaceport. This move aims to expand space tourism into Europe, leveraging Italy’s aerospace infrastructure. The feasibility study, expected to last two years, will assess everything from environmental impact to regulatory compliance, potentially heralding a new era of international space travel.
Reading Time : 2 minutesBluesky has soared to 21 million users, providing a fresh alternative to mainstream platforms like X. Under COO Rose Wang, the platform avoids traditional ads, focusing on user-centric models like subscriptions. This approach fosters a democratic online space, aiming for open, thoughtful discourse across political lines.
Reading Time : 2 minutesGoogle’s Willow chip marks a quantum computing milestone, solving a problem in five minutes that would take classical computers eons. With 105 qubits, Willow showcases quantum’s potential to revolutionize fields like medicine and AI. This leap forward not only highlights quantum’s speed but also sets the stage for tackling complex, currently unsolvable problems.
Reading Time : 2 minutes Excerpt: Tenstorrent has raised $693 million in a Series D funding round led by Jeff Bezos’ Bezos Expeditions and Samsung Securities, valuing the startup at $2.6 billion. This investment highlights growing interest in alternatives to Nvidia’s dominance in the AI chip market, as Tenstorrent focuses on open-source technology and RISC-V architecture.
Reading Time : 2 minutesCanada’s legal saga with Google heats up, aiming to dismantle the tech giant’s ad empire. It’s a David vs. Goliath story where Canada swings hard at Google’s control over online ads. Will this be the battle that changes the galaxy of digital advertising?
Reading Time : 2 minutesThis holiday season, generative AI is revolutionizing online shopping. With tools like ChatGPT and Perplexity AI, finding the perfect gift has never been easier. From personalized recommendations to seamless mobile browsing, AI-powered assistants are taking the stress out of holiday deals. Dive into how technology is reshaping gift shopping and making it smarter than ever.
Reading Time : 2 minutesGoldman Sachs is set to spin out its digital assets platform into a standalone company, aiming to enhance blockchain-based financial transactions for large institutions. Led by Mathew McDermott, the initiative seeks to foster collaboration among financial firms and streamline the creation and trading of digital assets, marking a significant step in integrating blockchain technology into mainstream finance.
Reading Time : 3 minutesAmazon’s recent $4 billion investment in Anthropic marks a significant step in the AI race, positioning the company as a key player alongside competitors like Microsoft and Google. This partnership enhances Amazon Web Services’ capabilities by integrating Anthropic’s Claude AI models, paving the way for innovative applications across various industries and driving future growth in the rapidly evolving AI market.
Reading Time : 2 minutesIndie games are reshaping the gaming landscape, driving innovation, targeting niche markets, and achieving commercial success with low budgets. Digital platforms amplify their reach, creating global opportunities. Success stories like Stardew Valley show how passion and creativity drive profits, proving indie games are vital to the industry’s growth.
Reading Time : 2 minutesElon Musk’s X faces turmoil as users flee post-election, while advertisers eye a comeback. Over 115,000 users left in one day, many joining Bluesky. Brands may return to leverage political ties under the new administration. With ad revenue down 68%, X urgently needs to regain footing amid shifting dynamics.
Reading Time : 3 minutesWalmart’s strong Q3 results have led to an optimistic outlook, with revenue hitting $169.59 billion and adjusted earnings per share at $0.58. The company has raised its fiscal year guidance, projecting net sales growth of 4.8% to 5.1%. The market responded positively, with shares climbing over 4% in premarket trading, reflecting investor confidence in Walmart’s strategies.