Informing The Best Since 2010
Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesNike teams up with SKIMS to reclaim women’s market share, blending athletic performance with inclusive style. Reported on February 19, 2025, this partnership could redefine activewear, merging Nike’s legacy with SKIMS’ modern appeal.
Reading Time : 2 minutesX’s decision to block Signal links raises concerns about secure communication. The move impacts whistleblowers, journalists, and privacy advocates. Signal’s encryption is vital for confidential reporting, but the block may hinder secure information sharing and government transparency, raising censorship questions.
Reading Time : 2 minutesBuzzFeed aims to combat doomscrolling with a fresh platform that focuses on creativity and connection, not addiction. By emphasizing human curation over AI, they hope to redefine social media, challenging the dominance of manipulative content strategies.
Reading Time : 2 minutesTech mogul Elon Musk, leading a consortium, has made a stunning $97.4 billion bid to seize control of OpenAI, the AI powerhouse behind ChatGPT. This move follows escalating legal battles and accusations that OpenAI has strayed from its original mission.
Reading Time : 2 minutesTSMC’s dominance in chip manufacturing has reshaped the tech industry. With costs of fabs skyrocketing, outsourcing to TSMC has become the norm, influencing global tech developments and geopolitical strategies alike.
Reading Time : 2 minutesBill Ackman’s Pershing Square invested $2.3 billion in Uber, signaling strong confidence in its growth potential. The investment boosted Uber’s stock and market cap, highlighting its operational achievements and advancements in autonomous technology. Ackman sees Uber as a well-managed business undervalued by the market.
Reading Time : 2 minutesGrand Theft Auto 6 is set to redefine gaming, potentially earning billions in its first year and selling millions of copies. The industry is already adapting, with publishers shifting schedules. GTA 6’s budget could reshape development standards, influencing graphics and open-world design for years.
Reading Time : 3 minutesThis year’s Super Bowl sees beer brands like Budweiser and Coors Light sticking to traditional ads, focusing on nostalgia and sports to connect with viewers. It’s a safe strategy that leverages the event’s massive audience for brand reinforcement.
Reading Time : 2 minutesIn Q4 2024, Netflix achieved a remarkable feat by adding 19 million subscribers, bringing its total to 302 million. This growth was fueled by hits like “Squid Game” Season 2 and live events, alongside effective strategies such as password sharing crackdowns and an ad-supported tier. With revenue reaching $10.25 billion, Netflix is poised for continued success.
Reading Time : 2 minutesBanks are strategically moving to reduce their exposure from the $13 billion debt tied to Elon Musk’s acquisition of X, formerly Twitter. With a $3 billion debt sale led by Morgan Stanley on the horizon, they aim to attract institutional investors amid X’s significant decline in valuation and ongoing financial challenges, including stagnant user growth and reduced ad revenue.
Reading Time : 2 minutesTikTok has begun restoring its services in the U.S. after a brief shutdown due to federal legislation requiring ByteDance to divest its operations. While some users can access the app, new downloads remain unavailable. President-elect Donald Trump has proposed an intervention to extend the implementation period of the law, potentially altering TikTok’s future in the country.
Reading Time : 2 minutesThe lawsuits against Honey and Capital One highlight concerns over last-click attribution. Critics claim it unfairly replaces creator affiliate links, impacting earnings and trust. While the companies defend it as industry standard, creators call for transparency and fairness, reshaping ad-tech ethics.
Reading Time : 2 minutesMark Zuckerberg’s decision to pivot away from Meta’s fact-checking could disrupt its ad revenue. This 180-degree turn from strict content moderation to a more laissez-faire approach might increase engagement but at the cost of advertiser trust and user reliability.
Reading Time : 2 minutesThe TikTok ban threatens small businesses and influencers dependent on its platform for revenue. With billions at stake, many are rushing to adapt. Big brands have contingency plans, but smaller players face uncertainty. As TikTok vanishes, businesses grapple with lost customers and new challenges in diversifying their marketing efforts.
Reading Time : 2 minutesIn the fourth quarter of 2024, BlackRock achieved a historic milestone, reaching $11.6 trillion in assets under management. This remarkable growth was driven by significant net inflows and strong market performance. The company also reported a 23% increase in revenue, reflecting its operational efficiency and strategic expansions in private markets, setting the stage for continued success.