Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesNvidia’s CEO Jensen Huang confirmed a significant investment in Elon Musk’s xAI, calling it a move he wishes he’d gone even bigger on. The partnership deepens ties between the chip giant and Musk’s ambitious AI venture, highlighting Nvidia’s growing influence in shaping the AI ecosystem — and raising eyebrows over circular financing risks.
Reading Time : 2 minutesIBM is integrating Anthropic’s Claude AI into its enterprise software stack, aiming to boost developer productivity and strengthen governance. With early tests showing nearly 45% efficiency gains, the partnership positions IBM as a leader in applied AI and opens the door for Anthropic’s deeper reach into corporate environments.
Reading Time : 2 minutesThe 2025 Singapore Grand Prix dazzled over 300,000 fans and pumped millions into the economy. Yet the spectacle’s success came at a cost — the thrill of true racing faded behind luxury branding, corporate deals, and commercial excess. Profit may have overtaken passion on Formula 1’s most glamorous night.
Reading Time : 2 minutesMicroStrategy’s stock jumped 12% as Bitcoin surged beyond $122,000. With over 600,000 BTC in its treasury, the company’s value continues to mirror Bitcoin’s volatile movements. Its leveraged strategy, funded through equity and bond sales, offers big rewards during rallies—but also exposes investors to sharp downturns if the crypto tide turns.
Reading Time : 2 minutesAMD has hit a milestone, surpassing 40% CPU share in Steam’s global hardware survey. With gamers increasingly choosing Ryzen processors for their performance and value, Intel’s long-held dominance is fading. Though this reflects gaming trends more than the full market, AMD’s steady climb shows how user preferences are reshaping the CPU landscape.
Reading Time : 2 minutesUAE President Sheikh Mohamed and OpenAI CEO Sam Altman met to deepen AI collaboration, accelerating research and real-world applications. Altman received an honorary doctorate for his contributions to AI. The partnership supports the UAE’s AI ecosystem growth, contributing to a knowledge-based economy and national AI strategy goals.
Reading Time : 2 minutes TikTok’s U.S. operations will be led by American investors including Oracle, Silver Lake, and MGX, separating from ByteDance with a $14 billion valuation. Oracle will secure user data and retrain TikTok’s algorithm to ensure autonomy from China. Though experts question the oversight, the deal reflects intense US-China tech tensions and political challenges ahead.
Reading Time : 2 minutesMercedes-Benz has acquired a 3 percent stake in Chinese autonomous driving firm Chongqing Qianli Technology for 1.34 billion yuan. The move strengthens the automaker’s foothold in self-driving research and highlights China’s influence in mobility innovation. For Qianli, the deal opens doors to global partnerships and faster development of advanced autonomous systems.
Reading Time : 2 minutesAlibaba is joining forces with Nvidia to integrate physical AI tools into its cloud platform, signaling a bold push into robotics and embodied intelligence. With billions pledged in infrastructure, the partnership merges Nvidia’s software power and Alibaba’s scale. Despite export restrictions and risks, markets reacted strongly, showing confidence in Alibaba’s evolving role in global AI.
Reading Time : 2 minutesA recent headline suggested Oracle and OpenAI had signed a record cloud deal, but no such partnership has been confirmed. OpenAI remains tied closely to Microsoft Azure. Oracle has growing AI ambitions with partners like NVIDIA and Cohere, yet no credible evidence supports a deal with OpenAI. Let’s unpack what’s real.
Reading Time : 2 minutesTesla is moving beyond cars, betting its future on robotics and AI. With EV sales slowing, Elon Musk’s “Master Plan Part 4” puts Optimus humanoid robots and robotaxis at the center of Tesla’s next chapter. The gamble could redefine the company, but challenges in execution and regulation will decide whether the bold vision succeeds.
Reading Time : 2 minutesOpenAI is planning to reduce Microsoft’s share of its revenue from 20% to 8% by the end of the decade, marking a major shift in their partnership. Alongside negotiations on server fees and corporate restructuring, this move could redefine how the two companies share profits and influence the global artificial intelligence market.
Reading Time : 2 minutesApple’s recent iPhone Air launch sparked varied analyst views, reflecting cautious optimism amid AI feature concerns and pricing challenges. While some see design innovation propelling upgrades, others warn of limited AI impact and valuation pressures. The market response highlights investor unease about Apple’s future upgrade cycles and competition in AI-driven devices.
Reading Time : 2 minutesApple is set to unveil the iPhone 17 series on September 10, with production targets of 100 million units this year. The Pro Max is expected to lead sales once again, while a new ultra-thin iPhone 17 Air makes its debut. Despite price hikes, analysts expect Apple’s Pro models to fuel strong growth in a tough economy.
Reading Time : 2 minutesQualcomm CEO Cristiano Amon stated Intel’s chipmaking technology isn’t ready to meet Qualcomm’s efficiency and performance standards. While the company sticks with TSMC and Samsung, Amon said Intel could still become a partner if it improves. For now, Qualcomm prioritizes proven suppliers to keep its Snapdragon platforms ahead in the semiconductor race.
