Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesAir travel in 2026 is evolving into a more comfortable, connected, and human experience. Airports are becoming welcoming spaces, airlines are streamlining networks, and premium services are expanding across fleets. With smarter technology and thoughtful design, flying is shifting from a necessary hassle to a smoother, more enjoyable journey for millions of travelers worldwide.
Reading Time : 2 minutesAlibaba’s Quark AI Glasses mark a decisive step toward affordable, practical AI wearables. Powered by the Qwen model, they bring voice assistance, translation, navigation, and ecosystem services into a lightweight, everyday form. By prioritizing accessibility and real-world utility, Alibaba aims to make AI glasses a natural part of daily life.
Reading Time : 2 minutesA new AI model is challenging traditional assumptions about intelligence by focusing on autonomous learning, adaptability, and efficiency. Rather than relying on massive datasets, it explores how systems can learn new skills independently and safely. While still early, this approach signals a potential shift toward more general and human-like artificial intelligence.
Reading Time : 2 minutesZootopia 2 exploded onto China’s box office with joy, speed, and record-breaking numbers. In just days, it became the film’s biggest global market, delighting audiences and filling theaters nationwide. Beyond ticket sales, the sequel ignited merchandise buzz and cultural excitement, proving once again that great animation, when released at the right moment, can truly unite audiences worldwide.
Reading Time : 2 minutesMoore Threads has unveiled Huagang, a new GPU architecture aimed at unifying gaming and AI workloads under a single platform. Promising major gains in graphics performance, ray tracing, and compute efficiency, Huagang reflects the company’s ambition to compete in both consumer and data-center markets while strengthening a domestic GPU ecosystem.
Reading Time : 2 minutesDisney’s partnership with OpenAI marks a turning point for generative AI in entertainment. By licensing its characters for AI video creation while challenging unapproved uses elsewhere, Disney is redefining how intellectual property and artificial intelligence can coexist. The move signals a future where collaboration, not confrontation, shapes the role of AI in creative industries.
Reading Time : 2 minutesTencent’s flagship AI brand “Hunyuan” has been renamed to HY to sharpen global appeal without changing the underlying technology. The rebrand accompanies the launch of HY 2.0 models with advanced multimodal capabilities and broader integration across cloud and applications. This move aims to simplify the identity of a powerful generative AI suite as Tencent competes globally.
Reading Time : 2 minutesAlibaba’s new Qwen Consumer Business Group, led by Wu Jia, accelerates AI adoption through products like the Qwen app and Quark search. Launched in November 2025, it aims for an AI super app integrating with e-commerce. Emphasizing open-source, it competes with Baidu and Tencent, signaling a shift to seamless consumer AI experiences.
Reading Time : 2 minutesPayPal’s stock dipped after its CFO warned that the company’s core checkout business may grow more slowly this holiday season. The comments raised concerns about weaker consumer spending, even though PayPal kept its overall forecast unchanged. Other services like Venmo and Buy Now Pay Later remain bright spots, but investors reacted to the softness in its main revenue driver.
Reading Time : 2 minutesSiemens CEO Roland Busch will headline CES 2026, unveiling a bold vision for “industrial tech for the AI era.” He’ll spotlight how Siemens plans to scale AI through digital twins, automation, and real‑world deployment—transforming traditional industries and reinforcing its role as a pioneer in connected, intelligent systems.
Reading Time : 2 minutesGoogle DeepMind has brought in Boston Dynamics’ former CTO Aaron Saunders to push its robotics ambitions far beyond software. His arrival signals a shift toward building real-world machines powered by Gemini, DeepMind’s multimodal AI. The company wants to create a unified platform for robots, blending advanced reasoning with durable hardware to move robotics into its next global breakthrough phase.
Reading Time : 2 minutesMeta is moving beyond traditional energy contracts and entering the electricity trading market to secure enough power for its rapidly expanding AI infrastructure. By creating a new subsidiary, signing nuclear deals, and investing in geothermal projects, the company aims to control its energy supply more directly and reduce the risks of rising demand and unstable grids.
Reading Time : 2 minutesTaipei and Shin Kong Life finally reached a deal to end the rights contracts on the Beitou–Shilin Technology Park sites, clearing the way for NVIDIA to build its new Taipei base. With the investment plan already approved and negotiations nearly wrapped, the city expects signing to finish next week and construction to begin next summer.
Reading Time : 2 minutesMicrosoft is rolling out a wide set of new AI upgrades across Windows devices, making Copilot more natural, expressive, and useful. The features now work on Intel and AMD machines, not just Qualcomm models, and include real-time captions, image creation, proactive suggestions, and a new animated avatar. The platform is also adding stronger security, better IT controls, and support for more AI models.
Reading Time : 2 minutesOpenAI is rolling out a beta for ChatGPT’s group chat mode in Taiwan. Users across all plans can invite up to 20 people to chat together, calling on the assistant by name. Conversations stay private and separated from your personal history. It streamlines planning, brainstorming, or meeting work, with moderation tools and age-sensitive content filters.
