Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesSiemens CEO Roland Busch will headline CES 2026, unveiling a bold vision for “industrial tech for the AI era.” He’ll spotlight how Siemens plans to scale AI through digital twins, automation, and real‑world deployment—transforming traditional industries and reinforcing its role as a pioneer in connected, intelligent systems.
Reading Time : 2 minutesGoogle DeepMind has brought in Boston Dynamics’ former CTO Aaron Saunders to push its robotics ambitions far beyond software. His arrival signals a shift toward building real-world machines powered by Gemini, DeepMind’s multimodal AI. The company wants to create a unified platform for robots, blending advanced reasoning with durable hardware to move robotics into its next global breakthrough phase.
Reading Time : 2 minutesMeta is moving beyond traditional energy contracts and entering the electricity trading market to secure enough power for its rapidly expanding AI infrastructure. By creating a new subsidiary, signing nuclear deals, and investing in geothermal projects, the company aims to control its energy supply more directly and reduce the risks of rising demand and unstable grids.
Reading Time : 2 minutesTaipei and Shin Kong Life finally reached a deal to end the rights contracts on the Beitou–Shilin Technology Park sites, clearing the way for NVIDIA to build its new Taipei base. With the investment plan already approved and negotiations nearly wrapped, the city expects signing to finish next week and construction to begin next summer.
Reading Time : 2 minutesMicrosoft is rolling out a wide set of new AI upgrades across Windows devices, making Copilot more natural, expressive, and useful. The features now work on Intel and AMD machines, not just Qualcomm models, and include real-time captions, image creation, proactive suggestions, and a new animated avatar. The platform is also adding stronger security, better IT controls, and support for more AI models.
Reading Time : 2 minutesOpenAI is rolling out a beta for ChatGPT’s group chat mode in Taiwan. Users across all plans can invite up to 20 people to chat together, calling on the assistant by name. Conversations stay private and separated from your personal history. It streamlines planning, brainstorming, or meeting work, with moderation tools and age-sensitive content filters.
Reading Time : 2 minutesCitigroup’s CEO Jane Fraser reports rapid growth in China, driven by increased demand for cross-border corporate banking services. While Citi retreats from consumer banking, it doubles down on institutional clients across Asia. Analysts stay cautious, but the bank presents China as a renewed opportunity in a shifting global landscape, where digital and distributed finance continue to reshape strategy.
Reading Time : 2 minutesStarbucks is selling control of its China business to Boyu Capital in a $4 billion deal while retaining a 40 percent stake and brand rights. The decision comes after rising competition from local chains reshaped the market. By partnering rather than exiting, Starbucks aims to regain momentum through local expertise while keeping a long-term position in its fastest-growing region.
Reading Time : 2 minutesMicrosoft has launched a new AI organization that will begin its work in medical diagnostics. The group, led by experienced AI executives, aims to create the infrastructure needed for future superintelligent systems while first proving value in healthcare. By focusing on diagnostic support, Microsoft can test advanced models in a controlled and impactful environment before expanding to broader applications.
Reading Time : 2 minutesNVIDIA is partnering with South Korea’s government, Samsung, SK, and Hyundai to deploy over 260,000 GPUs. The massive rollout aims to establish the country as a global AI hub, developing cloud systems, robotics, and autonomous technology, while also signaling major geopolitical and industrial shifts in Asia’s AI infrastructure.
Reading Time : 2 minutesElon Musk’s new vision for Tesla, “sustainable abundance,” imagines a world beyond scarcity, where AI and robots make goods, services, and care universally accessible. Centered on Tesla’s Optimus humanoid, it promises a future of automation-driven prosperity—if technology can rise to meet such an audacious goal.
Reading Time : 2 minutesReddit has sued Perplexity AI for allegedly scraping its content at an “industrial scale” to train models without permission. The case highlights growing tensions between AI companies and data-rich platforms seeking to protect and monetize their content, raising questions about ownership, fair use, and the ethical foundations of AI training.
Reading Time : 2 minutesJapan has officially urged OpenAI to stop using anime and manga without permission, calling for an opt-in model to protect artists’ rights. The government considers these works vital cultural treasures and seeks compensation mechanisms for creators. The move could reshape how global AI platforms handle copyrighted materials and creative heritage.
Reading Time : 2 minutesNvidia’s CEO Jensen Huang confirmed a significant investment in Elon Musk’s xAI, calling it a move he wishes he’d gone even bigger on. The partnership deepens ties between the chip giant and Musk’s ambitious AI venture, highlighting Nvidia’s growing influence in shaping the AI ecosystem — and raising eyebrows over circular financing risks.
Reading Time : 2 minutesIBM is integrating Anthropic’s Claude AI into its enterprise software stack, aiming to boost developer productivity and strengthen governance. With early tests showing nearly 45% efficiency gains, the partnership positions IBM as a leader in applied AI and opens the door for Anthropic’s deeper reach into corporate environments.
