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Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutes The 2025 Shanghai Auto Show revealed China’s dominance in electric vehicles, showcasing cutting-edge models and record-breaking sales. Backed by strong government support and bold innovation, Chinese automakers are rapidly reshaping the global EV landscape—despite mounting international trade barriers.
Reading Time : 2 minutes Apple now makes over half of U.S. iPhones in India. Tim Cook confirmed this major shift, which aims to avoid China tariffs. The move could change global tech supply chains forever.
Reading Time : 3 minutes Humanoid robots are advancing fast, especially in China, but AI limitations still block them from entering our homes. For now, they remain factory helpers, not household companions.
Reading Time : 2 minutes OpenAI’s ChatGPT is evolving into a virtual shopping assistant. From browsing to buying, new features like Operator and Shopify integration promise a frictionless retail experience—right from the chat window.
Reading Time : 2 minutes Elon Musk’s energy faded as Tesla’s profits nosedived 71%. The EV giant struggles with shrinking margins and growing competition. Musk’s unusually somber tone raised eyebrows and questions about Tesla’s future direction and market position.
Reading Time : 2 minutesCATL just shook up the EV world with three new battery techs. Their latest breakthroughs include a 5-minute charge lithium pack, a sodium-ion battery ready for mass production, and a dual-chemistry system offering up to 1,500 km range. These innovations could change how we drive, charge, and power electric vehicles across industries.
Reading Time : 2 minutesDespite rising tariffs in 2025, e-commerce continues to surge as businesses adapt by diversifying suppliers and optimizing fulfillment. Consumers value online convenience and accelerate purchases ahead of price hikes. Temporary tariff suspensions and data-driven strategies help retailers manage costs, proving that innovation and agility enable e-commerce to thrive even amid challenging trade policies and increased import costs.
Reading Time : 2 minutes Nvidia’s $12B Chinese market lifeline has snapped after the U.S. blocked H20 chip exports, prompting a major loss and stock drop.
Reading Time : 2 minutes China’s decision to halt Boeing deliveries amid soaring U.S. tariffs marks a major escalation in the trade war. With billions in potential losses and soaring maintenance costs for Chinese airlines, Boeing faces a tough battle in its crucial China market. The tit-for-tat tariffs threaten global economic stability as both nations brace for prolonged conflict.
Reading Time : 2 minutesChinese TikTokers are exposing how luxury goods cost a fraction of their retail price to make. This viral trend could reshape how consumers buy high-end products.
Reading Time : 2 minutesAmazon’s Project Kuiper aims to launch over 3,200 satellites to deliver global high-speed internet, competing with SpaceX’s Starlink.
Reading Time : 2 minutes Nvidia’s stock volatility reveals deeper concerns about how fast AI is actually being adopted. As export fears and new tariffs loom, investors grow impatient with the slow real-world payoff from cutting-edge AI tech.
Reading Time : 2 minutes A sharp decline in economic optimism among small business owners has been recorded, with confidence dropping by 10 percentage points. Rising uncertainty, inflation worries, and labor quality issues contribute to the decline. Many entrepreneurs now hesitate to expand, fearing financial instability. The latest survey shows the lowest optimism levels since the early pandemic.
Reading Time : 2 minutes Retail media networks saw impressive growth in 2024, with Amazon leading at $56.2 billion in ad revenue. Walmart, Target, Kroger, and Criteo also reported significant gains. Despite these successes, retailers remain cautious about economic uncertainties that could impact future growth.
Reading Time : 2 minutesH&M introduces AI-generated digital twins in its new campaign, transforming fashion marketing by streamlining content production while maintaining ethical standards.