Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesOpenAI is rolling out a beta for ChatGPT’s group chat mode in Taiwan. Users across all plans can invite up to 20 people to chat together, calling on the assistant by name. Conversations stay private and separated from your personal history. It streamlines planning, brainstorming, or meeting work, with moderation tools and age-sensitive content filters.
Reading Time : 2 minutesCitigroup’s CEO Jane Fraser reports rapid growth in China, driven by increased demand for cross-border corporate banking services. While Citi retreats from consumer banking, it doubles down on institutional clients across Asia. Analysts stay cautious, but the bank presents China as a renewed opportunity in a shifting global landscape, where digital and distributed finance continue to reshape strategy.
Reading Time : 2 minutesStarbucks is selling control of its China business to Boyu Capital in a $4 billion deal while retaining a 40 percent stake and brand rights. The decision comes after rising competition from local chains reshaped the market. By partnering rather than exiting, Starbucks aims to regain momentum through local expertise while keeping a long-term position in its fastest-growing region.
Reading Time : 2 minutesMicrosoft has launched a new AI organization that will begin its work in medical diagnostics. The group, led by experienced AI executives, aims to create the infrastructure needed for future superintelligent systems while first proving value in healthcare. By focusing on diagnostic support, Microsoft can test advanced models in a controlled and impactful environment before expanding to broader applications.
Reading Time : 2 minutesNVIDIA is partnering with South Korea’s government, Samsung, SK, and Hyundai to deploy over 260,000 GPUs. The massive rollout aims to establish the country as a global AI hub, developing cloud systems, robotics, and autonomous technology, while also signaling major geopolitical and industrial shifts in Asia’s AI infrastructure.
Reading Time : 2 minutesElon Musk’s new vision for Tesla, “sustainable abundance,” imagines a world beyond scarcity, where AI and robots make goods, services, and care universally accessible. Centered on Tesla’s Optimus humanoid, it promises a future of automation-driven prosperity—if technology can rise to meet such an audacious goal.
Reading Time : 2 minutesReddit has sued Perplexity AI for allegedly scraping its content at an “industrial scale” to train models without permission. The case highlights growing tensions between AI companies and data-rich platforms seeking to protect and monetize their content, raising questions about ownership, fair use, and the ethical foundations of AI training.
Reading Time : 2 minutesJapan has officially urged OpenAI to stop using anime and manga without permission, calling for an opt-in model to protect artists’ rights. The government considers these works vital cultural treasures and seeks compensation mechanisms for creators. The move could reshape how global AI platforms handle copyrighted materials and creative heritage.
Reading Time : 2 minutesNvidia’s CEO Jensen Huang confirmed a significant investment in Elon Musk’s xAI, calling it a move he wishes he’d gone even bigger on. The partnership deepens ties between the chip giant and Musk’s ambitious AI venture, highlighting Nvidia’s growing influence in shaping the AI ecosystem — and raising eyebrows over circular financing risks.
Reading Time : 2 minutesIBM is integrating Anthropic’s Claude AI into its enterprise software stack, aiming to boost developer productivity and strengthen governance. With early tests showing nearly 45% efficiency gains, the partnership positions IBM as a leader in applied AI and opens the door for Anthropic’s deeper reach into corporate environments.
Reading Time : 2 minutesThe 2025 Singapore Grand Prix dazzled over 300,000 fans and pumped millions into the economy. Yet the spectacle’s success came at a cost — the thrill of true racing faded behind luxury branding, corporate deals, and commercial excess. Profit may have overtaken passion on Formula 1’s most glamorous night.
Reading Time : 2 minutesMicroStrategy’s stock jumped 12% as Bitcoin surged beyond $122,000. With over 600,000 BTC in its treasury, the company’s value continues to mirror Bitcoin’s volatile movements. Its leveraged strategy, funded through equity and bond sales, offers big rewards during rallies—but also exposes investors to sharp downturns if the crypto tide turns.
Reading Time : 2 minutesAMD has hit a milestone, surpassing 40% CPU share in Steam’s global hardware survey. With gamers increasingly choosing Ryzen processors for their performance and value, Intel’s long-held dominance is fading. Though this reflects gaming trends more than the full market, AMD’s steady climb shows how user preferences are reshaping the CPU landscape.
Reading Time : 2 minutesUAE President Sheikh Mohamed and OpenAI CEO Sam Altman met to deepen AI collaboration, accelerating research and real-world applications. Altman received an honorary doctorate for his contributions to AI. The partnership supports the UAE’s AI ecosystem growth, contributing to a knowledge-based economy and national AI strategy goals.
Reading Time : 2 minutes TikTok’s U.S. operations will be led by American investors including Oracle, Silver Lake, and MGX, separating from ByteDance with a $14 billion valuation. Oracle will secure user data and retrain TikTok’s algorithm to ensure autonomy from China. Though experts question the oversight, the deal reflects intense US-China tech tensions and political challenges ahead.
