Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesOpenAI is planning to reduce Microsoft’s share of its revenue from 20% to 8% by the end of the decade, marking a major shift in their partnership. Alongside negotiations on server fees and corporate restructuring, this move could redefine how the two companies share profits and influence the global artificial intelligence market.
Reading Time : 2 minutesApple’s recent iPhone Air launch sparked varied analyst views, reflecting cautious optimism amid AI feature concerns and pricing challenges. While some see design innovation propelling upgrades, others warn of limited AI impact and valuation pressures. The market response highlights investor unease about Apple’s future upgrade cycles and competition in AI-driven devices.
Reading Time : 2 minutesApple is set to unveil the iPhone 17 series on September 10, with production targets of 100 million units this year. The Pro Max is expected to lead sales once again, while a new ultra-thin iPhone 17 Air makes its debut. Despite price hikes, analysts expect Apple’s Pro models to fuel strong growth in a tough economy.
Reading Time : 2 minutesQualcomm CEO Cristiano Amon stated Intel’s chipmaking technology isn’t ready to meet Qualcomm’s efficiency and performance standards. While the company sticks with TSMC and Samsung, Amon said Intel could still become a partner if it improves. For now, Qualcomm prioritizes proven suppliers to keep its Snapdragon platforms ahead in the semiconductor race.
Reading Time : 2 minutesNvidia is preparing a new AI chip, the B30A, tailored for China with enhanced performance and features. Despite regulatory hurdles and domestic competition, Chinese firms eagerly anticipate the chip’s arrival as Nvidia aims to maintain its significant market presence amid geopolitical challenges.
Reading Time : 2 minutesApple faces a major shake-up as India and China impose 100% tariffs on iPhones. With rising competition from local brands and shrinking market share, the tech giant is under pressure to rethink its strategies to maintain relevance and investor confidence in two of its most important markets.
Reading Time : 2 minutesTesla’s European sales continue to plummet, falling for the eighth month in a row as competition from BYD and other Chinese automakers intensifies. Stagnant models, political backlash, and collapsing resale values are pushing Tesla to the edge, while BYD rapidly gains market share across key European markets.
Reading Time : 2 minutesEthereum saw a surge of whale accumulation in August, with large investors purchasing a combined 1.44 million ETH. In the final three
Reading Time : 2 minutesWang Ning, the visionary behind Pop Mart, has turned a viral toy craze into a staggering fortune. The Labubu dolls, now a
Reading Time : 2 minutes Nvidia’s upcoming earnings report is highly anticipated as it signals the strength of AI’s growth and highlights supply chain ripples. While growth is expected despite geopolitical challenges, the uncertain Chinese market looms large. The results will provide key insights into AI’s momentum and global tech sector health, influencing investor strategies worldwide.
Reading Time : 2 minutesApple is charting a daring path with three years of major iPhone redesigns starting in 2025. From the ultra-thin iPhone Air to a foldable model and a curved-glass anniversary edition, the company is betting big on hardware while rivals focus on AI.
Reading Time : 2 minutesEthereum has overtaken Mastercard in market cap, reaching $568.06 billion as institutional and corporate demand accelerate its rise. With strong ETF inflows and bullish market conditions fueled by dovish Fed signals, Ethereum is cementing its role as a cornerstone of global finance, outpacing Bitcoin’s growth and drawing widespread attention from traditional investors.
Reading Time : 2 minutesAs GPT-5 struggles and startups chase headlines, the real AI power grab is happening in the cloud. Microsoft, Google, and Amazon are cementing dominance through infrastructure, locking startups into their platforms with funding and credits. The result is a global system where AI innovation depends on three gatekeepers who quietly dictate the rules.
Reading Time : 2 minutesNvidia has announced that its robotics developer ecosystem has grown to two million worldwide. This milestone underscores the company’s role in shaping the future of automation. With GPU-powered tools, simulation platforms, and AI integration, Nvidia provides the backbone for robotics innovation across industries, making autonomous systems more accessible and accelerating their global adoption.
Reading Time : 2 minutesBig Tech AI stocks, led by Nvidia, Apple, and Microsoft, drive 60% of S&P 500 gains in 2025. Their AI innovations fuel market growth, but reliance on a few giants raises sustainability concerns. Regulatory risks and market concentration pose challenges, urging investors to diversify while navigating the AI-driven economic shift.
