Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2minutes Nintendo’s Switch 2 has shattered sales records with 3.5 million units sold in four days. The Mario Kart World bundle boosted demand despite early tariff fears that delayed pre-orders. Thanks to a tariff pause and strong launch titles, Nintendo overcame challenges to deliver a highly successful console debut, setting the stage for continued growth in 2025.
Reading Time : 2minutes Labubu, Pop Mart’s star character, has helped Wang Ning dethrone Qin Yinglin as Henan’s richest man. The blind-box sensation has driven Pop Mart’s stock to record highs, proving a quirky toy can reshape China’s billionaire landscape.
Reading Time : 2minutes Broadcom’s new Tomahawk 6 chip doubles Ethernet switch speeds to 102.4Tbps, revolutionizing AI data center networking. Built on 3nm technology with advanced routing and optics, it supports massive AI clusters and challenges Nvidia’s InfiniBand. Industry leaders praise its efficiency and scalability, signaling a major leap forward in AI infrastructure performance.
Reading Time : 2minutesMeta plans to launch a fully AI-driven ad automation system by 2026, enabling brands to create entire campaigns with minimal input. This innovation could reshape digital advertising, empowering businesses while challenging traditional agencies. Despite excitement, concerns about creative quality and control persist as Meta competes with other tech giants in the AI ad space.
Reading Time : 2minutesElon Musk is refocusing on Tesla, SpaceX, and X after political endeavors. With Tesla’s robotaxi event on August 8, 2025, xAI’s AI advancements, and SpaceX’s Starship tests, Musk is driving innovation. His shift back to business highlights his vision for autonomous driving, AI, and space exploration, aiming to redefine industries while navigating public and market expectations.
Reading Time : 2minutes Dell Technologies raised its profit outlook amid soaring demand for AI servers powered by Nvidia chips. With $12.1 billion in AI orders in Q1 and a $14.4 billion backlog, Dell is shipping more AI infrastructure than ever. Despite margin pressures, the company’s strong revenue and strategic AI deployments highlight its leadership in the rapidly expanding AI hardware market.
Reading Time : 2minutes Alibaba’s Taobao Instant Commerce has surpassed 40 million daily orders in just one month, offering 60-minute delivery across diverse products. Powered by Ele.me’s logistics, this service intensifies competition with JD.com and Meituan in China’s rapidly growing instant retail market, projected to reach over 2 trillion yuan by 2030.
Reading Time : 2minutesSaudi Arabia partners with NVIDIA to create a global AI hub, advancing AI factories, digital twins, and smart city solutions, supporting Vision 2030 goals.
Reading Time : 2minutes Coinbase is being investigated by the SEC over claims it exaggerated user numbers. At the same time, the company faces backlash from a major data breach.
Reading Time : 2minutes Whoscall started quietly in 2010 with a smart idea but little success. Everything changed in 2013 when Google featured the app, launching it into the spotlight. With Naver’s acquisition and smart growth, it became a major player in global spam call protection.
Reading Time : 2minutes Delta Air Lines and Korean Air invest $550 million to acquire a combined 25% stake in WestJet, reinforcing strategic partnerships and expanding connectivity across North America and Asia. This move strengthens WestJet’s position amid travel challenges and highlights growing collaboration in global aviation, promising enhanced routes, loyalty integration, and improved passenger experiences.
Reading Time : 2minutes Cybersecurity M&A is booming in early 2025, led by 46 U.S. deals and Google’s $32B buy of Wiz. Most acquisitions target small, innovative firms.
Reading Time : 2minutes The 2025 Shanghai Auto Show revealed China’s dominance in electric vehicles, showcasing cutting-edge models and record-breaking sales. Backed by strong government support and bold innovation, Chinese automakers are rapidly reshaping the global EV landscape—despite mounting international trade barriers.
Reading Time : 2minutes Apple now makes over half of U.S. iPhones in India. Tim Cook confirmed this major shift, which aims to avoid China tariffs. The move could change global tech supply chains forever.
Reading Time : 3minutes Humanoid robots are advancing fast, especially in China, but AI limitations still block them from entering our homes. For now, they remain factory helpers, not household companions.