Mattel’s Transformation : Revitalizing the Barbie Brand
Reading Time : 2 minutesThree months post the premiere of the blockbuster film “Barbie,” Mattel EVP and Chief Brand Officer Lisa McKnight revealed at Advertising Week
Tag: 2023
Challenges in Supply Chains : The Crucial Hurdle in the First Mile
Reading Time : 3 minutesEnsuring transparency across the entire supply chain stands as a critical goal for businesses spanning diverse industries. Yet, this objective encounters a
Our 10 Best News of 2023
Reading Time : 5 minutesDiscover a world of opportunities with insights spanning investments, education, travel, and lifestyle in this curated compilation. From securing your financial future
From Milan to the World : The Sweet Tale of Panettone
Reading Time : 4 minutesAs the holiday season approaches, our thoughts (and appetites) inevitably turn to indulgent treats—cookies, fruitcake, eggnog, holiday cherry pie, and, of course,
The Pinnacle of Comfort : Airlines with the Most Opulent Economy Seating
Reading Time : 5 minutesIf the luxury of flying in the front of the plane is beyond reach, don’t worry. Several international airlines enhance the travel
Hong Kong Lab Develops Color-Changing Textiles with AI
Reading Time : 3 minutesThe intersection of artificial intelligence (AI) and fashion is revolutionizing the industry, and Hong Kong is at the forefront of this innovation.
Indulgence Redefined : The Belgian Chocolate Tradition
Reading Time : 3 minutesWelcome to the sweet symphony of Belgian chocolate, where centuries-old tradition meets unparalleled craftsmanship. Nestled in the heart of Europe, Belgium has
From Weibo to Runway : Inside Shuyu Yang’s Collaboration with Prada
Reading Time : 2 minutesPrada has chosen Chinese basketball sensation Shuyu Yang as its latest brand ambassador for the Chinese market. Boasting a substantial following of
Expert Evaluations : Noteworthy and Questionable Rebrands of 2023
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving
Financial Giants Slash Ad Spend, Pharma and Quick-Service Restaurants Rise
Reading Time : 2 minutesStreaming TV advertising is poised to surge ahead in the upcoming years, but for industry titans like David Zaslav and Bob Iger,
The Financial Turmoil in 2023 : A Recapitulation
Reading Time : 3 minutesWhile the pandemic is mostly behind us, 2023 has proven to be just as tumultuous as the Covid-19 era. Significant financial disruptions
Elevating Elegance : Jay Chou Joins Dior as Global Ambassador
Reading Time : 3 minutesRenowned French luxury brand Dior has recently unveiled its latest global brand ambassador, none other than the acclaimed Taiwanese pop sensation, Jay
Choosing the Right Organizational Structure for Your Enterprise : Striking a Balance
Reading Time : 3 minutesIn the dynamic landscape of business, the choice of organizational structure is a pivotal decision that can significantly influence an enterprise’s success.
Despite the Surge in Digital Payments, Cash Continues to Dominate in India.
Reading Time : 2 minutesIn a bold move in November 2016, India invalidated two banknotes, comprising a staggering 86% of the total currency in circulation. Termed
The Iconic Manhattan 34th Street : A Melting Pot of Culture and Commerce
Reading Time : 3 minutesWelcome to the heartbeat of New York City, where commerce meets culture and history intertwines with modernity – Manhattan’s 34th Street. This