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Branding is the process of creating a distinct identity for a product, service, company, or individual. It involves the strategic development and consistent application of visual, verbal, and experiential elements to communicate a unique value proposition and personality to a target audience.
Reading Time : 2 minutesTikTok has begun restoring its services in the U.S. after a brief shutdown due to federal legislation requiring ByteDance to divest its operations. While some users can access the app, new downloads remain unavailable. President-elect Donald Trump has proposed an intervention to extend the implementation period of the law, potentially altering TikTok’s future in the country.
Reading Time : 2 minutesThe lawsuits against Honey and Capital One highlight concerns over last-click attribution. Critics claim it unfairly replaces creator affiliate links, impacting earnings and trust. While the companies defend it as industry standard, creators call for transparency and fairness, reshaping ad-tech ethics.
Reading Time : 2 minutesMark Zuckerberg’s decision to pivot away from Meta’s fact-checking could disrupt its ad revenue. This 180-degree turn from strict content moderation to a more laissez-faire approach might increase engagement but at the cost of advertiser trust and user reliability.
Reading Time : 2 minutesThe TikTok ban threatens small businesses and influencers dependent on its platform for revenue. With billions at stake, many are rushing to adapt. Big brands have contingency plans, but smaller players face uncertainty. As TikTok vanishes, businesses grapple with lost customers and new challenges in diversifying their marketing efforts.
Reading Time : 2 minutesIn the fourth quarter of 2024, BlackRock achieved a historic milestone, reaching $11.6 trillion in assets under management. This remarkable growth was driven by significant net inflows and strong market performance. The company also reported a 23% increase in revenue, reflecting its operational efficiency and strategic expansions in private markets, setting the stage for continued success.
Reading Time : 3 minutes Amidst a potential TikTok ban, RedNote, a Chinese app, is becoming the new favorite in the U.S., sparking debates on data privacy and national security. Its unique features are drawing in users, but concerns about data handling persist.
Reading Time : 2 minutesMarketing officers face a unique set of challenges in 2025, including the rapid evolution of technology, shifting consumer behaviors, and the increasing importance of data privacy. To succeed, they must be agile, adaptable, and data-driven.
Reading Time : 2 minutesNVIDIA’s Project Digits, a compact AI supercomputer, brings high-end computing to your desk. Priced at $3,000, it can handle massive AI models, empowering researchers and students. Launching in May 2025, it’s a game-changer for personal AI development.
Reading Time : 2 minutesDiscover how country code top-level domains (ccTLDs) like .ai and .cn are gaining international popularity and transforming online branding opportunities across various industries.
Reading Time : 2 minutesBoeing faced a tragic end to 2024 with a Jeju Air crash. The year was marked by safety issues, including the grounding of the 737 Max. As investigations continue, Boeing must rebuild trust through transparency and safety-first practices.
Reading Time : 2 minutesIn China, companies hire “fake executives” for show, while fraud like holding 16 jobs at once or counterfeit investigations reveal deep corporate deceit. These practices highlight the need for better oversight and integrity in business.
Reading Time : 2 minutesWalmart’s “Wirkin” bag, a $78 dupe of the Hermès Birkin, has gone viral, challenging luxury fashion norms. Its popularity on TikTok shows a shift towards more accessible fashion, sparking debates on exclusivity versus inclusivity.
Reading Time : 2 minutesNike’s strategic pivot back to running and basketball aims to recapture its core identity. Amidst declining revenues and shifting consumer preferences, this focus might streamline operations and reconnect with its athletic audience, potentially revitalizing the brand’s market position.
Reading Time : 2 minutesApple is on the brink of achieving a historic $4 trillion market valuation, driven by strong sales of the upcoming iPhone 16 and robust growth in its services segment. With advancements in artificial intelligence enhancing user experience, the tech giant is well-positioned to navigate market challenges and capitalize on future opportunities, reinforcing its status as a leader in the tech industry.
Reading Time : 2 minutesOracle’s shares took a dramatic fall after missing earnings expectations, marking the stock’s biggest plunge since 2023. While cloud services showed growth, the overall financial outcome led to a significant sell-off. Yet, there’s optimism among some analysts who see potential in Oracle’s long-term strategy amidst fierce market competition.