USA : The Rise of Commercial Bankruptcies
Reading Time : 3 minutesOverview of Bankruptcy Surge in 2023. The year 2023 witnessed a significant surge in bankruptcy filings, particularly within the commercial sector. According
Tag: Entreprise Strategy
In the Hot Seat : Lessons from My Executive Interview
Reading Time : 3 minutesEmbarking on the journey towards an executive role is a formidable task, demanding a profound showcase of leadership, strategic prowess, and industry
Micro-Influencers : The Rise of Authenticity in Digital Advertising
Reading Time : 3 minutesInfluencer marketing has become a driving force in digital advertising, leveraging the social media prowess of individuals to connect with targeted audiences
Crafting an Effective Digital Content Marketing Strategy
Reading Time : 2 minutesIn the ever-evolving landscape of digital marketing, a robust content marketing strategy is the cornerstone of success. Central to this approach are
The Evolution of Digital Agencies : A Glimpse into 2024
Reading Time : 3 minutesAs we stand on the cusp of 2024, the digital landscape is undergoing seismic shifts that beg the question: Will this year
The Evolving World of Circus and Clowns Today
Reading Time : 3 minutesStep into the vibrant world of circus and clowns as we explore their contemporary allure in today’s entertainment landscape. From the traditional
Setting Goals : What Framework to Use
Reading Time : 3 minutesEmbarking on the journey of goal-setting is a transformative endeavor, shaping the path to personal and professional success. In this three-chapter exploration,
Beyond Appraisals : Rethinking Motivation in the Workplace
Reading Time : 3 minutesIn the pursuit of optimizing employee performance, the traditional approach of relying on periodic reviews may not be as effective as once
Mattel’s Transformation : Revitalizing the Barbie Brand
Reading Time : 2 minutesThree months post the premiere of the blockbuster film “Barbie,” Mattel EVP and Chief Brand Officer Lisa McKnight revealed at Advertising Week
Challenges in Supply Chains : The Crucial Hurdle in the First Mile
Reading Time : 3 minutesEnsuring transparency across the entire supply chain stands as a critical goal for businesses spanning diverse industries. Yet, this objective encounters a
The Pinnacle of Comfort : Airlines with the Most Opulent Economy Seating
Reading Time : 5 minutesIf the luxury of flying in the front of the plane is beyond reach, don’t worry. Several international airlines enhance the travel
From Weibo to Runway : Inside Shuyu Yang’s Collaboration with Prada
Reading Time : 2 minutesPrada has chosen Chinese basketball sensation Shuyu Yang as its latest brand ambassador for the Chinese market. Boasting a substantial following of
Expert Evaluations : Noteworthy and Questionable Rebrands of 2023
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving
Financial Giants Slash Ad Spend, Pharma and Quick-Service Restaurants Rise
Reading Time : 2 minutesStreaming TV advertising is poised to surge ahead in the upcoming years, but for industry titans like David Zaslav and Bob Iger,
The Financial Turmoil in 2023 : A Recapitulation
Reading Time : 3 minutesWhile the pandemic is mostly behind us, 2023 has proven to be just as tumultuous as the Covid-19 era. Significant financial disruptions