The YouTube Marketing Model : How It Works and Why It’s Effective
Reading Time : 3 minutesYouTube is the world’s largest video-sharing platform, with over 2 billion monthly active users. This makes it a powerful marketing tool for
Tag: Branding
Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Navigating the Attention Economy : A Blueprint for Enterprises
Reading Time : 3 minutesIn today’s digital world, the attention economy reigns supreme, shaping consumer behavior and business strategies alike. With attention becoming an increasingly scarce
Innovation in Motion : Exploring Zenith’s Legacy
Reading Time : 2 minutesZenith, the esteemed Swiss watchmaker established in 1865 by Georges Favre-Jacot, epitomizes a legacy of precision and innovation in horology. From its
Bridgit Mendler : From Disney To Cosmos
Reading Time : 2 minutesBridgit Mendler, renowned for her role as lead in “Good Luck Charlie” on the Disney Channel, has seamlessly transitioned from the entertainment
The Crucial Role of Mediators in Enterprise Success
Reading Time : 3 minutesIn the dynamic landscape of modern enterprises, conflicts and disputes are inevitable. Whether it’s disagreements between team members, disputes over contracts, or
Reddit’s Unconventional IPO : A Game-Changer for Investors
Reading Time : 2 minutesReddit, the company renowned for catalyzing the phenomenon of meme stocks, is now poised to make its own splash in the stock
Mega Merger Alert : Capital One Snags Discover for $35B
Reading Time : 3 minutesIn a monumental financial move, Capital One has unveiled plans to acquire Discover Financial Services in a staggering $35.3 billion deal, marking
Shopping in London (3) : Selfridges
Reading Time : 3 minutesNestled amid the vibrant streets of London’s iconic Oxford Street lies a retail gem that transcends time: Selfridges. Since its inception in
Revolutionizing EV Charging : Introducing the IONNA Network
Reading Time : 3 minutesIn a monumental announcement, seven automotive giants—BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, and Stellantis—have joined forces to launch the IONNA EV charging
S&P 500 Hits 5,000 : A Milestone in Market History
Reading Time : 3 minutesAs dawn breaks over the financial landscape, the stock market opens to a historic moment: the S&P 500 breaches the 5,000-point mark
From Cute Cartoon to Global Phenomenon : Hello Kitty’s Journey
Reading Time : 3 minutesSince her introduction in 1974 by Yuko Shimizu, Hello Kitty has transcended her origins as a simple cartoon character to become a
7 Millions US$ for 30 Seconds : Tactics of TV Ads For The SuperBowl
Reading Time : 3 minutesWithin the grand spectacle of Super Bowl advertising, where a mere half-minute spot commands a staggering $7 million, success transcends mere financial
Navigating 2023 : Lessons in Strategic AI Integration
Reading Time : 3 minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing
EV Realities : Hertz’s Bold Move and Industry Reflections
Reading Time : 3 minutesEmbarking on a grand transition to electric vehicles, Hertz, a global car rental giant, stirred excitement in 2021 by ordering 100,000 EVs
Fashion Unveiled : The Changing Landscape of Quality Apparel
Reading Time : 3 minutesIn the dynamic landscape of women’s fashion, a palpable shift towards heightened quality consciousness is reshaping the industry. The allure of 100%