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Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesThe Biden administration recently unveiled a new guidebook aimed at supporting startups in the green technology sector. Small Business Administrator Isabel Guzman
Reading Time : 2 minutesWhat do Tesla’s recent challenges mean for its competitors in the electric vehicle market? As Tesla faces a series of setbacks, including
Reading Time : 2 minutesThe automotive sector has long been reliant on steel for the manufacturing of vehicles, with the material comprising a significant portion of
Reading Time : 2 minutesApple’s grip on China’s massive smartphone market loosened in early 2024. A slumping economy and fierce competition from domestic giants like Huawei,
Reading Time : 3 minutesThe Federal Reserve’s recent interest rate hike sent a wave of uncertainty through the business world. Borrowing becomes more expensive, making investments
Reading Time : 2 minutesFor many streamers, hitting pause is a natural reflex – a quick bathroom break, a phone check, a dash to the kitchen.
Reading Time : 3 minutesRemember those iconic Razor scooters that took playgrounds by storm in the early 2000s? Well, Razor is still at it, innovating not
Reading Time : 2 minutesBuckle up Europe, the future of transportation might be just around the corner. British self-driving car company Wayve just secured a whopping
Reading Time : 2 minutesStarbucks, the seemingly unshakeable coffee titan, is facing a bitter reality. Recent earnings reports revealed a significant drop in US sales and
Reading Time : 3 minutesThe world of beauty is abuzz with news! Puig, the Spanish fragrance and fashion conglomerate known for iconic brands like Paco Rabanne
Reading Time : 3 minutesTesla’s recent earnings call reverberated with the apprehension of a student seeking redemption after a semester of academic struggle. Despite adjusting expectations,
Reading Time : 3 minutesIn the sphere of digital entertainment, Netflix has emerged as a dominant force, reshaping the way we consume media since its inception
Reading Time : 2 minutesIn a strategic move to reinforce its leadership, John Lewis recently announced the appointment of Jason Tarry, former Tesco UK boss, as
Reading Time : 2 minutesAs Tesla grapples with its first annual sales decline since the pandemic, the once-dominant electric vehicle (EV) manufacturer faces a crossroads. Blaming
Reading Time : 2 minutesEnter Media Mix Modeling (MMM), a sophisticated analysis technique that allows marketers to delve deep into the impact of their marketing efforts.