Informing The Best Since 2010
Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesEmployee engagement is more than just a buzzword; it’s a cornerstone of successful companies. Research consistently shows that engaged employees are not
Reading Time : 3 minutesIn the dynamic landscape of contemporary business, fostering a sustainable brand has transcended being a trend to become a fundamental strategy for
Reading Time : 3 minutesLakmé Fashion Week in India not only unveils the latest trends but also spotlights the imperative for sustainability. In collaboration with Lakmé,
Reading Time : 3 minutesJohnny Walker, the iconic Scotch whisky brand, has etched its name in the annals of marketing success, and at the heart of
Reading Time : 3 minutesSouth Korea’s remarkable rise to global economic prominence is underscored by its robust competitiveness across various sectors, ranging from mobile phones and
Reading Time : 4 minutesPreparations for the five-day festival began a while ago in India with shoppers on the lookout for even more luxurious gifts and
Reading Time : 4 minutesVictoria’s Secret has long been a symbol of sexy and exclusive lingerie, a brand that held a prominent place in the world
Reading Time : 3 minutesNike’s success is highly boosted by its brand, which includes its iconic Swoosh logo. The logo was designed by a graphic design
Reading Time : 3 minutesUnderstanding the Significance of Innovation. In today’s rapidly evolving business landscape, staying competitive is not just a goal but a necessity. To
Reading Time : 2 minutesSetting and achieving goals is a fundamental pillar of an effective business strategy. Goals provide direction, clarity, and purpose to an organization,
Reading Time : 2 minutesIn the fast-paced world of brand strategy, the key to success lies in the ability to embrace optimism as the ultimate secret
Reading Time : 3 minutesIn the competitive world of business, companies often resort to rebranding as a strategy to revive dwindling sales or improve their market
Reading Time : 2 minutesCrafting a concise mission statement is not just a mere formality for businesses; it is a powerful tool that shapes their purpose,
Reading Time : 3 minutesLearn how to create a culture of psychological safety within your team and improve collaboration, innovation, and overall business success. This comprehensive guide covers the definition of psychological safety, its importance in the workplace, and practical steps to foster it.
Reading Time : 3 minutesWhen it comes to purchasing luxury items, some people might view it as an unnecessary expense. However, investing in quality luxury items