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Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesThis holiday season, generative AI is revolutionizing online shopping. With tools like ChatGPT and Perplexity AI, finding the perfect gift has never been easier. From personalized recommendations to seamless mobile browsing, AI-powered assistants are taking the stress out of holiday deals. Dive into how technology is reshaping gift shopping and making it smarter than ever.
Reading Time : 2 minutesGoldman Sachs is set to spin out its digital assets platform into a standalone company, aiming to enhance blockchain-based financial transactions for large institutions. Led by Mathew McDermott, the initiative seeks to foster collaboration among financial firms and streamline the creation and trading of digital assets, marking a significant step in integrating blockchain technology into mainstream finance.
Reading Time : 3 minutesAmazon’s recent $4 billion investment in Anthropic marks a significant step in the AI race, positioning the company as a key player alongside competitors like Microsoft and Google. This partnership enhances Amazon Web Services’ capabilities by integrating Anthropic’s Claude AI models, paving the way for innovative applications across various industries and driving future growth in the rapidly evolving AI market.
Reading Time : 2 minutesIndie games are reshaping the gaming landscape, driving innovation, targeting niche markets, and achieving commercial success with low budgets. Digital platforms amplify their reach, creating global opportunities. Success stories like Stardew Valley show how passion and creativity drive profits, proving indie games are vital to the industry’s growth.
Reading Time : 2 minutesElon Musk’s X faces turmoil as users flee post-election, while advertisers eye a comeback. Over 115,000 users left in one day, many joining Bluesky. Brands may return to leverage political ties under the new administration. With ad revenue down 68%, X urgently needs to regain footing amid shifting dynamics.
Reading Time : 3 minutesWalmart’s strong Q3 results have led to an optimistic outlook, with revenue hitting $169.59 billion and adjusted earnings per share at $0.58. The company has raised its fiscal year guidance, projecting net sales growth of 4.8% to 5.1%. The market responded positively, with shares climbing over 4% in premarket trading, reflecting investor confidence in Walmart’s strategies.
Reading Time : 2 minutesTech giants Meta, Microsoft, and Alphabet are undeterred by Wall Street’s concerns, continuing to heavily invest in AI infrastructure. This relentless focus on long-term AI gains, from data centers to new features, reflects their commitment to future-proofing operations while promising a steady payoff in time, even as investors grow impatient with near-term spending.
Reading Time : 2 minutesChina Airlines is preparing a significant order for up to 20 new long-haul jets, split between Boeing and Airbus. This move aligns with Taiwan’s commitment to modernize its fleet and strengthens ties with the U.S. amid regional tensions. The decision reflects how Taiwan’s aviation procurement is influenced by both operational goals and geopolitical considerations.
Reading Time : 3 minutesTaiwanese companies are increasingly relocating their operations from China to the United States, driven by geopolitical tensions and a growing demand for “Made in the USA” products. This strategic shift allows firms to enhance their branding while diversifying investments. With government support and a focus on stability, Taiwanese businesses are positioning themselves for success in the evolving global market.
Reading Time : 3 minutesTGI Fridays, once the ultimate singles bar turned family-friendly chain, has filed for Chapter 11 bankruptcy due to pandemic-related setbacks. With restaurant closures and industry-wide financial pressures, casual dining faces an uncertain future, as other beloved brands like Red Lobster also struggle to survive. Will the industry adapt, or is this the end of an era?
Reading Time : 2 minutesCelebrating 50 years, Hello Kitty remains a global icon of friendship, inclusivity, and charm. From her London roots to becoming a cultural and economic powerhouse, she has influenced countless collaborations and adapted to modern trends. As Sanrio diversifies with new characters, Hello Kitty continues to inspire fans worldwide, proving that her legacy is far from over.
Reading Time : 2 minutesIn fiscal year 2023, NASA generated an impressive $75.6 billion in economic output, nearly tripling its budget. This impact spanned all 50 states, supporting over 304,000 jobs nationwide. Major programs like the Moon to Mars initiative contributed significantly, driving innovation and job creation. Additionally, NASA’s activities produced approximately $9.5 billion in tax revenue, underscoring its vital role in fostering economic growth and technological advancements across various sectors.
Reading Time : 2 minutesAxiom Space and Prada’s collaboration on the AxEMU spacesuit for Artemis III is pushing the boundaries of both space exploration and design. Combining advanced technology with high-performance materials, the suit is built to withstand harsh lunar conditions while showcasing sleek, modern aesthetics, making it a symbol of the intersection between innovation and style in the future of space travel.
Reading Time : 2 minutesIkea, known for its affordable and stylish furniture, has experienced a sales decline of 5.3% in the past 12 months, ending August 31. However, the company has seen a steady rise in customer visits to both its physical and online stores, with increases of 4.5% and 21%, respectively. These figures indicate that, while the appetite for Ikea’s products remains strong, broader economic factors are at play.
Reading Time : 2 minutesBoeing is facing a perfect storm of challenges, from a massive factory strike to program delays and impending layoffs. With costs skyrocketing and a crucial earnings call approaching, CEO Kelly Ortberg is under pressure to turn things around. Can Boeing navigate its way out of this turbulent period, or is it stuck in a “doom loop”?