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Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 3 minutesTGI Fridays, once the ultimate singles bar turned family-friendly chain, has filed for Chapter 11 bankruptcy due to pandemic-related setbacks. With restaurant closures and industry-wide financial pressures, casual dining faces an uncertain future, as other beloved brands like Red Lobster also struggle to survive. Will the industry adapt, or is this the end of an era?
Reading Time : 2 minutesCelebrating 50 years, Hello Kitty remains a global icon of friendship, inclusivity, and charm. From her London roots to becoming a cultural and economic powerhouse, she has influenced countless collaborations and adapted to modern trends. As Sanrio diversifies with new characters, Hello Kitty continues to inspire fans worldwide, proving that her legacy is far from over.
Reading Time : 2 minutesIn fiscal year 2023, NASA generated an impressive $75.6 billion in economic output, nearly tripling its budget. This impact spanned all 50 states, supporting over 304,000 jobs nationwide. Major programs like the Moon to Mars initiative contributed significantly, driving innovation and job creation. Additionally, NASA’s activities produced approximately $9.5 billion in tax revenue, underscoring its vital role in fostering economic growth and technological advancements across various sectors.
Reading Time : 2 minutesAxiom Space and Prada’s collaboration on the AxEMU spacesuit for Artemis III is pushing the boundaries of both space exploration and design. Combining advanced technology with high-performance materials, the suit is built to withstand harsh lunar conditions while showcasing sleek, modern aesthetics, making it a symbol of the intersection between innovation and style in the future of space travel.
Reading Time : 2 minutesIkea, known for its affordable and stylish furniture, has experienced a sales decline of 5.3% in the past 12 months, ending August 31. However, the company has seen a steady rise in customer visits to both its physical and online stores, with increases of 4.5% and 21%, respectively. These figures indicate that, while the appetite for Ikea’s products remains strong, broader economic factors are at play.
Reading Time : 2 minutesBoeing is facing a perfect storm of challenges, from a massive factory strike to program delays and impending layoffs. With costs skyrocketing and a crucial earnings call approaching, CEO Kelly Ortberg is under pressure to turn things around. Can Boeing navigate its way out of this turbulent period, or is it stuck in a “doom loop”?
Reading Time : 2 minutesTesla has introduced the Cybercab robotaxi at the “We, Robot” event, showcasing 20 fully autonomous vehicles with a sleek, futuristic design. With no steering wheels or pedals, this robotaxi represents a bold leap towards an autonomous future, but regulatory challenges and safety concerns could still pose significant obstacles.
Reading Time : 2 minutesThe legal dispute between AT&T and Broadcom highlights the tension arising from VMware’s move to a subscription-based model. As perpetual licenses phase out, Broadcom’s approach is seen by some as prioritizing profits over customer satisfaction, prompting many to reconsider VMware alternatives. The outcome of this case could reshape the landscape of virtualization software.
Reading Time : 2 minutesGoogle DeepMind’s AlphaChip is transforming chip design by using AI to create optimized layouts in hours, not months. This innovative system, applied to Google’s Tensor Processing Units, is setting new standards in efficiency, performance, and energy consumption, with its open-source nature promising to accelerate progress across industries.
Reading Time : 2 minutesOpenAI has made history with a massive $6.6 billion funding round, bringing its valuation to an impressive $157 billion. This financial boost positions the AI giant for accelerated research and innovation, despite rising operational costs. Investors such as Microsoft, Nvidia, and SoftBank are betting on OpenAI’s potential to shape the future of AI technology.
Reading Time : 2 minutesJapan’s new Nintendo Museum, located in Uji near Kyoto, is a must-visit for gaming enthusiasts. Showcasing 135 years of Nintendo’s history, it features rare consoles, prototypes, and interactive exhibits. Visitors can enjoy oversized controllers, themed games, and a Nintendo-themed cafe. Be sure to plan in advance—tickets are limited and sold via a lottery system.
Reading Time : 2 minutesIn 2020, Tata Communications shifted gears under CFO Kabir Ahmed Shakir and CEO Amur Lakshminarayanan. Moving away from slow growth, they adopted a platform-based approach that led to record-breaking performance. From cloud solutions to AI advancements, this transformation is reshaping Tata’s global presence, with an ambitious focus on the US market.
Reading Time : 2 minutesPfizer is advancing its growth strategy through the $43 billion Seagen acquisition, expanding its presence in oncology. The pharmaceutical giant is also targeting the booming GLP-1 weight loss drug market and launching a new direct-to-consumer platform to improve healthcare access for underserved patients. Here’s a look at Pfizer’s recent developments and its roadmap for the future.
Reading Time : 2 minutesDoritos is bringing back its iconic “Crash the Super Bowl” contest for the 2025 game, giving fans the chance to create a winning ad. With $1 million and a trip to New Orleans up for grabs, the stakes are high. The contest runs through Nov. 11, with the public voting on the top entries in January.
Reading Time : 2 minutesChina’s economic downturn is pushing consumers to embrace affordable luxury dupes as salaries decline. With top brands becoming out of reach, products like “pingti” replicas are gaining popularity. This trend highlights shifting spending habits as consumer confidence weakens. Learn how China’s youth are adapting to these changes in a challenging economic landscape.