Mega Merger Alert : Capital One Snags Discover for $35B
Reading Time : 3 minutesIn a monumental financial move, Capital One has unveiled plans to acquire Discover Financial Services in a staggering $35.3 billion deal, marking
Tag: Branding
Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Shopping in London (3) : Selfridges
Reading Time : 3 minutesNestled amid the vibrant streets of London’s iconic Oxford Street lies a retail gem that transcends time: Selfridges. Since its inception in
Revolutionizing EV Charging : Introducing the IONNA Network
Reading Time : 3 minutesIn a monumental announcement, seven automotive giants—BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, and Stellantis—have joined forces to launch the IONNA EV charging
S&P 500 Hits 5,000 : A Milestone in Market History
Reading Time : 3 minutesAs dawn breaks over the financial landscape, the stock market opens to a historic moment: the S&P 500 breaches the 5,000-point mark
From Cute Cartoon to Global Phenomenon : Hello Kitty’s Journey
Reading Time : 3 minutesSince her introduction in 1974 by Yuko Shimizu, Hello Kitty has transcended her origins as a simple cartoon character to become a
7 Millions US$ for 30 Seconds : Tactics of TV Ads For The SuperBowl
Reading Time : 3 minutesWithin the grand spectacle of Super Bowl advertising, where a mere half-minute spot commands a staggering $7 million, success transcends mere financial
Navigating 2023 : Lessons in Strategic AI Integration
Reading Time : 3 minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing
EV Realities : Hertz’s Bold Move and Industry Reflections
Reading Time : 3 minutesEmbarking on a grand transition to electric vehicles, Hertz, a global car rental giant, stirred excitement in 2021 by ordering 100,000 EVs
Fashion Unveiled : The Changing Landscape of Quality Apparel
Reading Time : 3 minutesIn the dynamic landscape of women’s fashion, a palpable shift towards heightened quality consciousness is reshaping the industry. The allure of 100%
Micro-Influencers : The Rise of Authenticity in Digital Advertising
Reading Time : 3 minutesInfluencer marketing has become a driving force in digital advertising, leveraging the social media prowess of individuals to connect with targeted audiences
Crafting an Effective Digital Content Marketing Strategy
Reading Time : 2 minutesIn the ever-evolving landscape of digital marketing, a robust content marketing strategy is the cornerstone of success. Central to this approach are
The Evolving World of Circus and Clowns Today
Reading Time : 3 minutesStep into the vibrant world of circus and clowns as we explore their contemporary allure in today’s entertainment landscape. From the traditional
Mattel’s Transformation : Revitalizing the Barbie Brand
Reading Time : 2 minutesThree months post the premiere of the blockbuster film “Barbie,” Mattel EVP and Chief Brand Officer Lisa McKnight revealed at Advertising Week
The Pinnacle of Comfort : Airlines with the Most Opulent Economy Seating
Reading Time : 5 minutesIf the luxury of flying in the front of the plane is beyond reach, don’t worry. Several international airlines enhance the travel
Expert Evaluations : Noteworthy and Questionable Rebrands of 2023
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving