Informing The Best Since 2010
Reading Time : 3 minutesThe looming TikTok ban in the U.S. could be Meta’s golden opportunity. With potential access to TikTok’s user base and ad revenue, Meta, through Instagram Reels, stands to gain significantly. However, this shift raises questions about market competition, content creator livelihoods, and the future of digital advertising landscapes.
Reading Time : 2 minutesCompanies are increasingly focusing on social media influencers to engage younger audiences. By creating shareable experiences, they extend the influencer vibe to everyday consumers. Events and local activations allow customers to feel part of exclusive experiences, driving organic buzz and social sharing, blurring the lines between advertising and personal interaction.
Reading Time : 2 minutesU.S. Surgeon General Dr. Vivek Murthy has called for tobacco-style warning labels on social media platforms to address the mental health risks posed to adolescents, citing evidence linking extended social media use to increased anxiety, depression, and suicidal thoughts among teenagers.