TikTok Saga : Service Restarts in the USA

Reading Time : 2 minutesTikTok has begun restoring its services in the U.S. after a brief shutdown due to federal legislation requiring ByteDance to divest its operations. While some users can access the app, new downloads remain unavailable. President-elect Donald Trump has proposed an intervention to extend the implementation period of the law, potentially altering TikTok’s future in the country.

TikTok Ban Leaves Businesses and Influencers in Limbo

Reading Time : 2 minutesThe TikTok ban threatens small businesses and influencers dependent on its platform for revenue. With billions at stake, many are rushing to adapt. Big brands have contingency plans, but smaller players face uncertainty. As TikTok vanishes, businesses grapple with lost customers and new challenges in diversifying their marketing efforts.

The TikTok Ban : Meta’s Golden Opportunity

Reading Time : 3 minutesThe looming TikTok ban in the U.S. could be Meta’s golden opportunity. With potential access to TikTok’s user base and ad revenue, Meta, through Instagram Reels, stands to gain significantly. However, this shift raises questions about market competition, content creator livelihoods, and the future of digital advertising landscapes.

How Brands Use Influencer Marketing to Reach Everyday Consumers

Reading Time : 2 minutesCompanies are increasingly focusing on social media influencers to engage younger audiences. By creating shareable experiences, they extend the influencer vibe to everyday consumers. Events and local activations allow customers to feel part of exclusive experiences, driving organic buzz and social sharing, blurring the lines between advertising and personal interaction.