Reading Time : 2minutesToy brands are shifting their advertising focus from traditional TV to streaming platforms like YouTube, Netflix, and Disney+. With kids increasingly watching shows online, brands like MGA and Hasbro are creating content that aligns with their products, such as MGA’s “Rainbow High” on Netflix. This strategy allows them to reach both children and parents, who often co-view, while also exploring platforms like TikTok and Roblox to stay relevant.
Reading Time : 2minutesEtsy is reclaiming its handmade roots. Facing criticism for mass-produced goods flooding the platform, Etsy launches a new campaign celebrating artisans and emphasizing the human element of commerce. New features will increase transparency for shoppers, clearly labeling how each product is made. Etsy’s message is clear: keep commerce human.
Reading Time : 2minutesAmazon is set to launch a new discount section on its website, aiming to attract budget-conscious shoppers and compete more aggressively with
Reading Time : 3minutesThe value of a dime is something that often goes unnoticed. This small coin, frequently overlooked and occasionally dismissed as insignificant, carries
Reading Time : 2minutesIn the world of airport retail, duty-free shopping stands out as a strategic opportunity for enterprises seeking to tap into a lucrative
Reading Time : 2minutesIn a strategic move to reinforce its leadership, John Lewis recently announced the appointment of Jason Tarry, former Tesco UK boss, as
Reading Time : 3minutesIn a strategic move, Amazon is bidding farewell to its Just Walk Out technology, signaling a significant shift in its approach to
Reading Time : 3minutesNestled amid the vibrant streets of London’s iconic Oxford Street lies a retail gem that transcends time: Selfridges. Since its inception in
Reading Time : 3minutesSince her introduction in 1974 by Yuko Shimizu, Hello Kitty has transcended her origins as a simple cartoon character to become a
Reading Time : 3minutesIn the dynamic landscape of women’s fashion, a palpable shift towards heightened quality consciousness is reshaping the industry. The allure of 100%
Reading Time : 3minutesNestled within the heart of Cairo, Egypt, the Khan El-Khalili Market stands as a vibrant testament to the city’s rich history and
Reading Time : 3minutesIn the ever-evolving landscape of technology, domestic robots have emerged as a fascinating and transformative force in our daily lives. Today, these
Reading Time : 3minutesThe intersection of artificial intelligence (AI) and fashion is revolutionizing the industry, and Hong Kong is at the forefront of this innovation.
Reading Time : 2minutesPrada has chosen Chinese basketball sensation Shuyu Yang as its latest brand ambassador for the Chinese market. Boasting a substantial following of
