Shopping in London (3) : Selfridges

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Nestled amid the vibrant streets of London’s iconic Oxford Street lies a retail gem that transcends time: Selfridges. Since its inception in 1909 by visionary Harry Gordon Selfridge, this esteemed department store has been a cornerstone of luxury shopping. With its storied past and unwavering commitment to excellence, Selfridges continues to enchant visitors with its unparalleled blend of opulence and innovation. Join us as we embark on a journey through the timeless allure of Selfridges and its enduring legacy in the world of retail.



Nestled in the heart of London’s bustling Oxford Street, Selfridges stands as a beacon of luxury and style, enchanting shoppers with its rich history and unparalleled shopping experience. Established in 1909 by American entrepreneur Harry Gordon Selfridge, the department store quickly became synonymous with opulence and innovation, forever changing the landscape of retail in the United Kingdom. With its striking architecture and commitment to offering the finest goods from around the world, Selfridges emerged as a pioneer in the art of retail therapy.



Selfridges’ journey from its humble beginnings to its current status as a retail mecca is a testament to its enduring appeal and adaptability. Over the decades, the store has continually evolved, expanding its offerings to encompass everything from high-end fashion and beauty to gourmet food and cutting-edge technology. Despite the ever-changing retail landscape, Selfridges has remained at the forefront of the industry, consistently delighting shoppers with its curated selection and unparalleled customer service.



Today, Selfridges stands as a symbol of luxury and sophistication, attracting visitors from across the globe who seek the ultimate shopping experience. Its iconic yellow bags have become a coveted fashion accessory, synonymous with taste and refinement. From designer boutiques to exclusive pop-up events, Selfridges continues to captivate shoppers with its unique blend of tradition and innovation, offering a glimpse into the future of retail.



As the retail industry continues to undergo seismic shifts, department stores like Selfridges are poised to lead the way forward. By embracing technology and focusing on experiential shopping, these institutions can continue to thrive in an increasingly digital world. Selfridges’ commitment to sustainability and ethical practices also signals a new era of conscientious consumption, where shoppers can feel good about the purchases they make. With its storied history and unwavering dedication to excellence, Selfridges remains a timeless destination for discerning shoppers seeking the epitome of luxury and style.


Bénédicte Lin – Brussels, Paris, London, Seoul, Bangkok, Tokyo, New York, Taipei
Bénédicte Lin – Brussels, Paris, London, Seoul, Bangkok, Tokyo, New York, Taipei