Informing The Best Since 2010
Reading Time : 2 minutes Retail media networks saw impressive growth in 2024, with Amazon leading at $56.2 billion in ad revenue. Walmart, Target, Kroger, and Criteo also reported significant gains. Despite these successes, retailers remain cautious about economic uncertainties that could impact future growth.
Reading Time : 2 minutesThis holiday season, Meta’s AI-powered Advantage+ tools are set to boost ad campaigns for brands on Facebook and Instagram. By creating at least 20 diverse ad creatives, brands can improve performance and reach the right audience, driving both online and in-store sales with personalized automation and new features like promo codes and seasonal reminders.
Reading Time : 2 minutesBarbie’s merchandising empire has evolved since her debut in 1959, expanding beyond dolls to include movies, clothing, and high-profile partnerships. The 2023 “Barbie” movie pushed the brand’s revenue to new heights, with a 25% increase in sales. From collaborations with fashion giants to inclusive doll designs, Barbie remains a cultural icon, influencing generations and generating billions in revenue.
Reading Time : 2 minutesTourists at the Great Wall of China can now enjoy meals delivered by drone, thanks to Meituan’s innovative service. This cutting-edge initiative, launched at the Badaling section, offers a quick and convenient way to deliver food, drinks, and medical supplies to visitors navigating the ancient fortifications. The drones, capable of carrying up to 2.3 kilograms, make the journey in just five minutes, enhancing the experience at one of China’s most iconic sites while showcasing the country’s advancements in drone technology.
Reading Time : 2 minutesToy brands are shifting their advertising focus from traditional TV to streaming platforms like YouTube, Netflix, and Disney+. With kids increasingly watching shows online, brands like MGA and Hasbro are creating content that aligns with their products, such as MGA’s “Rainbow High” on Netflix. This strategy allows them to reach both children and parents, who often co-view, while also exploring platforms like TikTok and Roblox to stay relevant.
Reading Time : 2 minutesEtsy is reclaiming its handmade roots. Facing criticism for mass-produced goods flooding the platform, Etsy launches a new campaign celebrating artisans and emphasizing the human element of commerce. New features will increase transparency for shoppers, clearly labeling how each product is made. Etsy’s message is clear: keep commerce human.
Reading Time : 3 minutesAmazon, the world’s largest online retailer, was founded by Jeff Bezos in 1994. Bezos, who was then working at a hedge fund
Reading Time : 2 minutesExplore how Gen Alpha parents are influencing the retail landscape and shaping consumer trends with their children’s preferences and purchasing behaviors.
Reading Time : 3 minutesThe postal service, once an essential cornerstone of communication, has undergone a remarkable journey throughout history. Its roots can be traced back
Reading Time : 2 minutesDespite forecasts attempting to downplay the significance of Black Friday this year, the shopping extravaganza proved its resilience, with online sales in
Reading Time : 4 minutesPreparations for the five-day festival began a while ago in India with shoppers on the lookout for even more luxurious gifts and
Reading Time : 2 minutesIn recent years, the world of luxury shopping has undergone a remarkable transformation, shifting from traditional retail spaces to a captivating realm
Reading Time : < 1 minuteThe most desired perfumes for men and women can vary depending on personal preference and cultural factors. Some perfumes that are generally
Reading Time : 2 minutesLeather jackets have always been in vogue and every woman has at least a piece or two in her closet. It is amazingly easy to look rocking in winters if you style these jackets right because they have a class and attitude of their own. Here are some tips to help you style your winter look with trendy leather jackets for women.
Reading Time : 2 minutesWhen you think about fashion all of us know that the word fashion gels with clothing and accessories largely. The trends of