Why Apple’s New CEO Chose X for His First Hello
Reading Time : 2 minutesWhen John Ternus posted a lowercase hello to X on his first day as Apple’s third CEO, millions watched within hours. The dormant account, the synchronized Weibo greeting, and a wave of rival executives arriving on the platform suggest a calculated global rollout. The test comes September 9, at Apple’s iPhone launch, where the new CEO’s public strategy meets pressure.