Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2minutesWarner Bros. Discovery (WBD) is facing significant financial challenges as its stock dropped 12% following a $9.1 billion impairment charge in Q2, reflecting the declining value of its traditional TV assets. The anticipated loss of NBA games from TNT further impacted WBD’s linear TV holdings. Despite CEO David Zaslav’s efforts to navigate the shift to streaming, legacy networks remain problematic. While some analysts believe the worst may be over, Zaslav’s strategy hinges on potential acquisitions, contingent on a more lenient antitrust environment under future U.S. leadership.
Reading Time : 2minutesIntel plans to lay off 15% of its workforce following a disappointing quarterly report that highlights significant challenges in revenue and profitability. The company is facing increasing competition and supply chain issues, leading to tough decisions at the executive level. The layoffs aim to streamline operations, but concerns remain about the long-term impact on Intel’s ability to innovate and compete. This situation underscores the importance of agility and innovation in the tech industry as Intel navigates a challenging period.
Reading Time : 2minutesX has filed a lawsuit against major advertisers, accusing them of conspiring to boycott the platform. The case highlights the growing tension between social media companies and advertisers, with potential implications for the future of digital advertising. As X navigates these challenges, the legal outcome could reshape the dynamics between advertisers and platforms, influencing strategies for addressing controversial content while maintaining profitable partnerships.
Reading Time : 2minutesSpaving, a blend of “spending” and “saving,” is the latest consumer trend in response to inflation. It involves buying in bulk or during sales to save money over time. Retailers are tapping into this by promoting bulk purchases and memberships. However, while it offers savings, the initial outlay can be significant, requiring careful financial planning. As inflation continues, spaving is expected to grow, highlighting a shift towards mindful spending.
Reading Time : 2minutesDr Pepper has surged ahead in TV ad spending, allocating 92% of its budget to TV ads in early 2024, compared to Pepsi’s 72% and Coca-Cola’s 52%. Despite spending cuts from Coca-Cola and Pepsi, Dr Pepper remains consistent, investing heavily in campaigns like “Fansville.” Coca-Cola’s Olympic focus and Pepsi’s sports marketing reveal a competitive landscape where Dr Pepper’s strategy shines.
Reading Time : 2minutesMcDonald’s is experiencing a decline in customer visits, influenced by changing consumer preferences and a shift towards healthier eating. The pandemic’s impact on work habits has reduced demand for quick meals, while economic factors like inflation prompt cost-conscious dining choices. McDonald’s is responding with menu innovations, digital enhancements, and a focus on sustainability to attract modern consumers and navigate these challenges.
Reading Time : 3minutesSotheby’s has launched a new 24,000-square-foot exhibition and retail space in Hong Kong’s Central district, redefining the city’s art scene. This modern venue will host year-round exhibitions, auctions, and events, featuring works from contemporary and classical artists. Aimed at attracting young collectors, the space includes galleries, private sales rooms, and a wine room. By creating an immersive art and retail experience, Sotheby’s solidifies Hong Kong’s status as a global art hub and fosters a deeper appreciation for art.
Reading Time : 3minutesPinterest has become a favorite among Gen Z, thanks to its unique features like collages and shoppable carousels. Brands are capitalizing on this trend, experiencing significant organic growth and increased revenue without heavy investments. With Pinterest’s user base surpassing 500 million monthly active users, it offers an attractive platform for reaching engaged, younger audiences. Recent partnerships and activations further enhance its appeal, making it a crucial tool in modern marketing strategies.
Reading Time : 2minutesCybersecurity startup Wiz has turned down a $23 billion acquisition offer from Google’s parent company, Alphabet, opting instead to pursue its original plan of an initial public offering (IPO). The deal, which would have been Alphabet’s largest acquisition to date, was rejected due to antitrust concerns and investor issues. Wiz CEO Assaf Rappaport acknowledged the difficulty of declining such a substantial offer but reaffirmed the company’s commitment to its independent growth strategy. Founded in 2020, Wiz has experienced rapid growth in the cloud security market, with its annual recurring revenue surpassing $350 million in 2023. The company now aims to reach $1 billion in annual recurring revenue before going public.
Reading Time : 2minutesEtsy is reclaiming its handmade roots. Facing criticism for mass-produced goods flooding the platform, Etsy launches a new campaign celebrating artisans and emphasizing the human element of commerce. New features will increase transparency for shoppers, clearly labeling how each product is made. Etsy’s message is clear: keep commerce human.
Reading Time : 2minutesXiaomi’s groundbreaking “dark factory” in Beijing represents a significant leap in automated manufacturing, capable of producing 60 smartphones per minute without human
Reading Time : 2minutesMeta’s Threads app has surpassed 175 million users since its launch. Initially designed to compete with Twitter, Threads reached 100 million downloads in its first week. Despite missing early features, the app now includes trending topics and custom word filters. Threads has more daily users in the U.S. than Twitter, and Meta plans to monetize it as the user base grows
Reading Time : 2minutesThe integration of audio and visual elements in logos has emerged as a powerful tool for enhancing brand perception and engagement. A
