Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2 minutesSetting and achieving goals is a fundamental pillar of an effective business strategy. Goals provide direction, clarity, and purpose to an organization,
Reading Time : 2 minutesIn the fast-paced world of brand strategy, the key to success lies in the ability to embrace optimism as the ultimate secret
Reading Time : 3 minutesIn the competitive world of business, companies often resort to rebranding as a strategy to revive dwindling sales or improve their market
Reading Time : 2 minutesCrafting a concise mission statement is not just a mere formality for businesses; it is a powerful tool that shapes their purpose,
Reading Time : 3 minutesLearn how to create a culture of psychological safety within your team and improve collaboration, innovation, and overall business success. This comprehensive guide covers the definition of psychological safety, its importance in the workplace, and practical steps to foster it.
Reading Time : 3 minutesWhen it comes to purchasing luxury items, some people might view it as an unnecessary expense. However, investing in quality luxury items
Reading Time : 2 minutesGoût and Design, our Company dedicated to VIP Consulting, Personality Shaping and Private Coaching has recently undergone a transformation. With a new
Reading Time : 2 minutesDiscover how Starlux Airlines is redefining luxury travel, disrupting the market, and changing Taiwan’s aviation industry. Explore the motivations behind its creation and the vision of its founder, Chang Kuo-wei. Learn why Starlux Airlines is making waves in the industry and what the future of air travel may look like in this insightful article.
Reading Time : 2 minutesTransforming a crisis into an opportunity involves finding ways to turn difficult situations into positive ones. This can be done by approaching
Reading Time : 2 minutesLouis Vuitton, founded in 1854, has a rich history that dates back to the 19th century. The brand was established by its
Reading Time : 3 minutesAmerican idols have been a part of American culture for many years, and the 20th century is precursor. Throughout this century, many
Reading Time : 3 minutesThe Taipei 101 skyscraper, also known as the Taipei Financial Center, is a landmark building in Taipei, Taiwan. Standing at 1,667 feet
Reading Time : 4 minutesI was attending a live event in and Suddenly got ticked off… At the same time, I felt a deep sadness for
Reading Time : 2 minutesIn the 50s, Dodge wanted to innovate by designing a car specially dedicated to women. Bad idea ! If today’s feminine tastes
Reading Time : 3 minutesWhen it comes to setting up your new business, you have to look after its different aspects. For example, it is more
