Informing The Best Since 2010
Branding is the process of creating a distinct identity for a product, service, company, or individual. It involves the strategic development and consistent application of visual, verbal, and experiential elements to communicate a unique value proposition and personality to a target audience.
Reading Time : 3 minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing
Reading Time : 3 minutesEmbarking on a grand transition to electric vehicles, Hertz, a global car rental giant, stirred excitement in 2021 by ordering 100,000 EVs
Reading Time : 3 minutesIn the dynamic landscape of women’s fashion, a palpable shift towards heightened quality consciousness is reshaping the industry. The allure of 100%
Reading Time : 3 minutesInfluencer marketing has become a driving force in digital advertising, leveraging the social media prowess of individuals to connect with targeted audiences
Reading Time : 2 minutesIn the ever-evolving landscape of digital marketing, a robust content marketing strategy is the cornerstone of success. Central to this approach are
Reading Time : 3 minutesStep into the vibrant world of circus and clowns as we explore their contemporary allure in today’s entertainment landscape. From the traditional
Reading Time : 2 minutesThree months post the premiere of the blockbuster film “Barbie,” Mattel EVP and Chief Brand Officer Lisa McKnight revealed at Advertising Week
Reading Time : 5 minutesIf the luxury of flying in the front of the plane is beyond reach, don’t worry. Several international airlines enhance the travel
Reading Time : 2 minutesPrada has chosen Chinese basketball sensation Shuyu Yang as its latest brand ambassador for the Chinese market. Boasting a substantial following of
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving
Reading Time : 3 minutesWhile the pandemic is mostly behind us, 2023 has proven to be just as tumultuous as the Covid-19 era. Significant financial disruptions
Reading Time : 3 minutesRenowned French luxury brand Dior has recently unveiled its latest global brand ambassador, none other than the acclaimed Taiwanese pop sensation, Jay
Reading Time : 3 minutesIn the dynamic landscape of business, the choice of organizational structure is a pivotal decision that can significantly influence an enterprise’s success.
Reading Time : 3 minutesWelcome to the realm of Strategic Branding, where the art of creating a cohesive identity for your company transforms from a mere
Reading Time : 2 minutesEmployee engagement is more than just a buzzword; it’s a cornerstone of successful companies. Research consistently shows that engaged employees are not