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Branding is the process of creating a distinct identity for a product, service, company, or individual. It involves the strategic development and consistent application of visual, verbal, and experiential elements to communicate a unique value proposition and personality to a target audience.
Reading Time : 2 minutesIn the fast-paced world of advertising, creativity and innovation are key to capturing the attention of consumers. One novel approach that has
Reading Time : 2 minutesThe Biden administration recently unveiled a new guidebook aimed at supporting startups in the green technology sector. Small Business Administrator Isabel Guzman
Reading Time : 2 minutesThe race to embrace Artificial Intelligence (AI) is driving significant investment, with business leaders feeling the pressure to stay ahead of the
Reading Time : 2 minutesApple’s grip on China’s massive smartphone market loosened in early 2024. A slumping economy and fierce competition from domestic giants like Huawei,
Reading Time : 3 minutesThe Federal Reserve’s recent interest rate hike sent a wave of uncertainty through the business world. Borrowing becomes more expensive, making investments
Reading Time : 2 minutesFor many streamers, hitting pause is a natural reflex – a quick bathroom break, a phone check, a dash to the kitchen.
Reading Time : 3 minutesRemember those iconic Razor scooters that took playgrounds by storm in the early 2000s? Well, Razor is still at it, innovating not
Reading Time : 2 minutesBuckle up Europe, the future of transportation might be just around the corner. British self-driving car company Wayve just secured a whopping
Reading Time : 3 minutesThe world of beauty is abuzz with news! Puig, the Spanish fragrance and fashion conglomerate known for iconic brands like Paco Rabanne
Reading Time : 3 minutesTesla’s recent earnings call reverberated with the apprehension of a student seeking redemption after a semester of academic struggle. Despite adjusting expectations,
Reading Time : 2 minutesIn the business of Airlines, where every detail counts towards passenger satisfaction, there’s a crucial element often overlooked by travelers amidst the
Reading Time : 3 minutesIn the sphere of digital entertainment, Netflix has emerged as a dominant force, reshaping the way we consume media since its inception
Reading Time : 2 minutesIn a strategic move to reinforce its leadership, John Lewis recently announced the appointment of Jason Tarry, former Tesco UK boss, as
Reading Time : 2 minutesAs Tesla grapples with its first annual sales decline since the pandemic, the once-dominant electric vehicle (EV) manufacturer faces a crossroads. Blaming
Reading Time : 2 minutesEnter Media Mix Modeling (MMM), a sophisticated analysis technique that allows marketers to delve deep into the impact of their marketing efforts.