Too Big to Fail : Why, Where and What
Reading Time : 3 minutesIn the realm of economics and finance, the term “too big to fail” has become a significant and controversial concept. This phrase
Category: Branding 🌐
Branding is the process of creating a distinct identity for a product, service, company, or individual. It involves the strategic development and consistent application of visual, verbal, and experiential elements to communicate a unique value proposition and personality to a target audience.
Lakmé Fashion Week : Glamour and Sustainability in Indian Fashion
Reading Time : 3 minutesLakmé Fashion Week in India not only unveils the latest trends but also spotlights the imperative for sustainability. In collaboration with Lakmé,
Johnny Walker : The Triumph of ‘Keep Walking’ in Marketing Excellence
Reading Time : 3 minutesJohnny Walker, the iconic Scotch whisky brand, has etched its name in the annals of marketing success, and at the heart of
Diwali Luxe : Exploring Trends in India’s Festive Shopping Spree
Reading Time : 4 minutesPreparations for the five-day festival began a while ago in India with shoppers on the lookout for even more luxurious gifts and
Victoria’s Secret : The Controversial Shift in Beauty Standards
Reading Time : 4 minutesVictoria’s Secret has long been a symbol of sexy and exclusive lingerie, a brand that held a prominent place in the world
Smell the Money : Disney’s Recent Marketing Revolution
Reading Time : 4 minutesIn the ever-evolving landscape of entertainment and media, marketing strategies play a pivotal role in a company’s success. Disney, a global entertainment
Nike : How a Brand Logo can Boost a Company
Reading Time : 3 minutesNike’s success is highly boosted by its brand, which includes its iconic Swoosh logo. The logo was designed by a graphic design
Innovate or Stagnate : A Business Imperative
Reading Time : 3 minutesUnderstanding the Significance of Innovation. In today’s rapidly evolving business landscape, staying competitive is not just a goal but a necessity. To
The Power of Optimism in Brand Strategy
Reading Time : 2 minutesIn the fast-paced world of brand strategy, the key to success lies in the ability to embrace optimism as the ultimate secret
Rebranding the Problem : A Fresh Perspective
Reading Time : 3 minutesIn the competitive world of business, companies often resort to rebranding as a strategy to revive dwindling sales or improve their market
The Power of a Clear Mission: Guiding Your Business to Success
Reading Time : 2 minutesCrafting a concise mission statement is not just a mere formality for businesses; it is a powerful tool that shapes their purpose,
Benefits of Quality Luxury Items : Resale Value and Durability
Reading Time : 3 minutesWhen it comes to purchasing luxury items, some people might view it as an unnecessary expense. However, investing in quality luxury items
Goût and Design: A Refreshing New Look
Reading Time : 2 minutesGoût and Design, our Company dedicated to VIP Consulting, Personality Shaping and Private Coaching has recently undergone a transformation. With a new
Redefining Luxury Travel: The Emergence of Starlux Airlines
Reading Time : 2 minutesDiscover how Starlux Airlines is redefining luxury travel, disrupting the market, and changing Taiwan’s aviation industry. Explore the motivations behind its creation and the vision of its founder, Chang Kuo-wei. Learn why Starlux Airlines is making waves in the industry and what the future of air travel may look like in this insightful article.
Introducing Our New Cyberspace Outposts in Paris and New York
Reading Time : < 1 minuteGoût & Design, your luxury, lobbying and consulting company, is enlarging its network into the world of cyberspace, linking new sites in