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Category: Branding 🌐

Branding is the process of creating a distinct identity for a product, service, company, or individual. It involves the strategic development and consistent application of visual, verbal, and experiential elements to communicate a unique value proposition and personality to a target audience.

The High Stakes of the Expensive AI Arms Race in Business 🤖

Reading Time : 2 minutesThe race to embrace Artificial Intelligence (AI) is driving significant investment, with business leaders feeling the pressure to stay ahead of the

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June 3, 2024June 2, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Finance 💱, Wealthy Talks 💲 2024, AI, Artificial Intelligence, Bénédicte, Entreprise Strategy, Finance, Goût & Design

Apple’s Price Chop Gambit : Regaining a Foothold in China 🍏📱

Reading Time : 2 minutesApple’s grip on China’s massive smartphone market loosened in early 2024. A slumping economy and fierce competition from domestic giants like Huawei,

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May 29, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Finance 💱, Wealthy Talks 💲 2024, Apple, Bénédicte, Branding, Entreprise Strategy, Finance, Goût & Design, iPhone

Rising Rates, Retail Reality : Big Box Bonanza vs. Small Business Blues 🇺🇸 📈

Reading Time : 3 minutesThe Federal Reserve’s recent interest rate hike sent a wave of uncertainty through the business world. Borrowing becomes more expensive, making investments

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May 25, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Finance 💱, Wealthy Talks 💲 2024, AI, Artificial Intelligence, Bénédicte, Branding, Entreprise Strategy, Goût & Design, Investments, Money

Don’t Dismiss Pause Ads : They Might Be Your Secret Streaming Weapon

Reading Time : 2 minutesFor many streamers, hitting pause is a natural reflex – a quick bathroom break, a phone check, a dash to the kitchen.

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May 13, 2024May 13, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉 2024, Bénédicte, Branding, E-Commerce, Entreprise Strategy, Goût & Design

Razor Scoots to Savings with Direct Import

Reading Time : 3 minutesRemember those iconic Razor scooters that took playgrounds by storm in the early 2000s? Well, Razor is still at it, innovating not

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May 11, 2024May 14, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Wealthy Talks 💲 2024, Bénédicte, Branding, Entreprise Strategy, Export, Goût & Design, Import

Wayve’s Billion $ Bet : A Self-Driving Shot in the Arm for Europe

Reading Time : 2 minutesBuckle up Europe, the future of transportation might be just around the corner. British self-driving car company Wayve just secured a whopping

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May 8, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Finance 💱, Wealthy Talks 💲 2024, AI, Bénédicte, Branding, Cars, Entreprise Strategy, Finance, Goût & Design, Investments, Money, UK

Family-Owned Beauty Goes Public : A Puig Analysis

Reading Time : 3 minutesThe world of beauty is abuzz with news! Puig, the Spanish fragrance and fashion conglomerate known for iconic brands like Paco Rabanne

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May 3, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Famous People 🤵, Fashion 💃, Wealthy Talks 💲 2024, Bénédicte, Branding, Entreprise Strategy, Famous People, Fashion, Finance, Goût & Design, Luxury, Money, Spain

A Shift in Sentiment : Tesla’s Earnings Call Recap

Reading Time : 3 minutesTesla’s recent earnings call reverberated with the apprehension of a student seeking redemption after a semester of academic struggle. Despite adjusting expectations,

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April 27, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Finance 💱, Wealthy Talks 💲 2024, Bénédicte, Branding, Elon Musk, Entreprise Strategy, Famous People, Finance, Goût & Design, Tesla

Flying Flavors : Inside the World of Airline Catering

Reading Time : 2 minutesIn the business of Airlines, where every detail counts towards passenger satisfaction, there’s a crucial element often overlooked by travelers amidst the

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April 24, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Food & Drink 🥂, Travels 🛫, Wealthy Talks 💲 2024, Airlines, Bénédicte, Caterng, Entreprise Strategy, Food, Goût & Design, Travel

Streaming Sensation : Inside Netflix’s Evolution

Reading Time : 3 minutesIn the sphere of digital entertainment, Netflix has emerged as a dominant force, reshaping the way we consume media since its inception

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April 18, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Wealthy Talks 💲 2024, Bénédicte, Branding, Entertainment, Entreprise Strategy, Goût & Design

Jason Tarry : Steering John Lewis into the Future

Reading Time : 2 minutesIn a strategic move to reinforce its leadership, John Lewis recently announced the appointment of Jason Tarry, former Tesco UK boss, as

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April 9, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Famous People 🤵, Wealthy Talks 💲 2024, Bénédicte, Branding, England, Entreprise Strategy, Famous People, Finance, Goût & Design, Luxury, Money, Shopping

Inside Tesla’s Crisis : Sales Slump and CEO Controversies

Reading Time : 2 minutesAs Tesla grapples with its first annual sales decline since the pandemic, the once-dominant electric vehicle (EV) manufacturer faces a crossroads. Blaming

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April 7, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Finance 💱, Wealthy Talks 💲 2024, Bénédicte, Branding, Cars, Elon Musk, Entreprise Strategy, Famous People, Finance, Goût & Design, Investments, Money

From Data to Decisions : Role of Media Mix Modeling in Marketing

Reading Time : 2 minutesEnter Media Mix Modeling (MMM), a sophisticated analysis technique that allows marketers to delve deep into the impact of their marketing efforts.

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April 4, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉 2024, Bénédicte, Branding, Entreprise Strategy, Goût & Design, Marketing

Navigating Change : Amazon’s Move Away from Just Walk Out

Reading Time : 3 minutesIn a strategic move, Amazon is bidding farewell to its Just Walk Out technology, signaling a significant shift in its approach to

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April 3, 2024April 4, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Wealthy Talks 💲 2024, Bénédicte, Branding, Entreprise Strategy, Goût & Design, Shopping

Kavalan Whisky : A Tale of Taiwanese Triumph

Reading Time : 2 minutesIn the world of whisky, tradition often reigns supreme, with Scotland holding sway as the undisputed king of the craft. However, amidst

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April 2, 2024 Bénédicte
Branding 🌐, Entreprise Strategy 👉, Food & Drink 🥂, Wealthy Talks 💲 2024, Bénédicte, Branding, Entreprise Strategy, Goût & Design, Taiwan, Whisky

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