Reading Time : 2minutesSpaving, a blend of “spending” and “saving,” is the latest consumer trend in response to inflation. It involves buying in bulk or during sales to save money over time. Retailers are tapping into this by promoting bulk purchases and memberships. However, while it offers savings, the initial outlay can be significant, requiring careful financial planning. As inflation continues, spaving is expected to grow, highlighting a shift towards mindful spending.
Reading Time : 2minutesDr Pepper has surged ahead in TV ad spending, allocating 92% of its budget to TV ads in early 2024, compared to Pepsi’s 72% and Coca-Cola’s 52%. Despite spending cuts from Coca-Cola and Pepsi, Dr Pepper remains consistent, investing heavily in campaigns like “Fansville.” Coca-Cola’s Olympic focus and Pepsi’s sports marketing reveal a competitive landscape where Dr Pepper’s strategy shines.
Reading Time : 2minutesMeta’s Threads app has surpassed 175 million users since its launch. Initially designed to compete with Twitter, Threads reached 100 million downloads in its first week. Despite missing early features, the app now includes trending topics and custom word filters. Threads has more daily users in the U.S. than Twitter, and Meta plans to monetize it as the user base grows
Reading Time : 2minutesThe integration of audio and visual elements in logos has emerged as a powerful tool for enhancing brand perception and engagement. A
Reading Time : 2minutesExplore the latest insights from Gartner’s CMO Survey on the decline of marketing budgets and the rise of AI as a strategic priority. Learn how this shift is reshaping the marketing landscape and what it means for businesses in the industry.
Reading Time : 2minutesIn the fast-paced world of advertising, creativity and innovation are key to capturing the attention of consumers. One novel approach that has
Reading Time : 3minutesThe upcoming total solar eclipse on April 8 is not just a celestial spectacle—it’s a potential economic juggernaut poised to inject a
Reading Time : 2minutesEnter Media Mix Modeling (MMM), a sophisticated analysis technique that allows marketers to delve deep into the impact of their marketing efforts.
Reading Time : 3minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing