Reading Time : 2 minutesIkea, known for its affordable and stylish furniture, has experienced a sales decline of 5.3% in the past 12 months, ending August 31. However, the company has seen a steady rise in customer visits to both its physical and online stores, with increases of 4.5% and 21%, respectively. These figures indicate that, while the appetite for Ikea’s products remains strong, broader economic factors are at play.
Reading Time : 2 minutesDoritos is bringing back its iconic “Crash the Super Bowl” contest for the 2025 game, giving fans the chance to create a winning ad. With $1 million and a trip to New Orleans up for grabs, the stakes are high. The contest runs through Nov. 11, with the public voting on the top entries in January.
Reading Time : 2 minutesThis holiday season, Meta’s AI-powered Advantage+ tools are set to boost ad campaigns for brands on Facebook and Instagram. By creating at least 20 diverse ad creatives, brands can improve performance and reach the right audience, driving both online and in-store sales with personalized automation and new features like promo codes and seasonal reminders.
Reading Time : 2 minutesAccording to Brian Wieser, the U.S. advertising market is set to grow by 7.2% in 2024, reaching $381 billion. However, growth may slow in the second half of the year due to prior high growth rates and challenges in the open web sector. Retail media and cross-border spending from companies like Temu and Shein could help sustain momentum. Meanwhile, advertisers are increasingly focusing on connected TV (CTV), social media, and paid search as key platforms for their ad spend.
Reading Time : 2 minutes Hydrogen is emerging as a key player in the automotive industry’s push for sustainability. From current models like the Toyota Mirai to futuristic concepts like the Hyundai N Vision 74, hydrogen offers a zero-emissions alternative to traditional vehicles. While challenges like infrastructure and production costs remain, advancements in hydrogen technology could pave the way for a greener automotive future.
Reading Time : 2 minutesSpaving, a blend of “spending” and “saving,” is the latest consumer trend in response to inflation. It involves buying in bulk or during sales to save money over time. Retailers are tapping into this by promoting bulk purchases and memberships. However, while it offers savings, the initial outlay can be significant, requiring careful financial planning. As inflation continues, spaving is expected to grow, highlighting a shift towards mindful spending.
Reading Time : 2 minutesDr Pepper has surged ahead in TV ad spending, allocating 92% of its budget to TV ads in early 2024, compared to Pepsi’s 72% and Coca-Cola’s 52%. Despite spending cuts from Coca-Cola and Pepsi, Dr Pepper remains consistent, investing heavily in campaigns like “Fansville.” Coca-Cola’s Olympic focus and Pepsi’s sports marketing reveal a competitive landscape where Dr Pepper’s strategy shines.
Reading Time : 2 minutesMeta’s Threads app has surpassed 175 million users since its launch. Initially designed to compete with Twitter, Threads reached 100 million downloads in its first week. Despite missing early features, the app now includes trending topics and custom word filters. Threads has more daily users in the U.S. than Twitter, and Meta plans to monetize it as the user base grows
Reading Time : 2 minutesThe integration of audio and visual elements in logos has emerged as a powerful tool for enhancing brand perception and engagement. A
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Reading Time : 2 minutesExplore the latest insights from Gartner’s CMO Survey on the decline of marketing budgets and the rise of AI as a strategic priority. Learn how this shift is reshaping the marketing landscape and what it means for businesses in the industry.
Reading Time : 2 minutesIn the fast-paced world of advertising, creativity and innovation are key to capturing the attention of consumers. One novel approach that has
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Reading Time : 3 minutesThe upcoming total solar eclipse on April 8 is not just a celestial spectacle—it’s a potential economic juggernaut poised to inject a
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Reading Time : 2 minutesEnter Media Mix Modeling (MMM), a sophisticated analysis technique that allows marketers to delve deep into the impact of their marketing efforts.
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Reading Time : 3 minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing
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Reading Time : 3 minutesJohnny Walker, the iconic Scotch whisky brand, has etched its name in the annals of marketing success, and at the heart of
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