Reading Time : 2minutes This holiday season, Meta’s AI-powered Advantage+ tools are set to boost ad campaigns for brands on Facebook and Instagram. By creating at least 20 diverse ad creatives, brands can improve performance and reach the right audience, driving both online and in-store sales with personalized automation and new features like promo codes and seasonal reminders.
Reading Time : 2minutes Barbie’s merchandising empire has evolved since her debut in 1959, expanding beyond dolls to include movies, clothing, and high-profile partnerships. The 2023 “Barbie” movie pushed the brand’s revenue to new heights, with a 25% increase in sales. From collaborations with fashion giants to inclusive doll designs, Barbie remains a cultural icon, influencing generations and generating billions in revenue.
Reading Time : 2minutes Walmart is leading the charge in retail innovation through the strategic use of generative AI. By enhancing its product catalog and e-commerce functions, Walmart has achieved significant growth, including a 21% increase in online sales. This blog explores how Walmart’s foresight and investment in AI technology are driving efficiency, customer satisfaction, and future innovations in retail.
Reading Time : 2minutes Tourists at the Great Wall of China can now enjoy meals delivered by drone, thanks to Meituan’s innovative service. This cutting-edge initiative, launched at the Badaling section, offers a quick and convenient way to deliver food, drinks, and medical supplies to visitors navigating the ancient fortifications. The drones, capable of carrying up to 2.3 kilograms, make the journey in just five minutes, enhancing the experience at one of China’s most iconic sites while showcasing the country’s advancements in drone technology.
Reading Time : 2minutes Etsy is reclaiming its handmade roots. Facing criticism for mass-produced goods flooding the platform, Etsy launches a new campaign celebrating artisans and emphasizing the human element of commerce. New features will increase transparency for shoppers, clearly labeling how each product is made. Etsy’s message is clear: keep commerce human.
Reading Time : 2minutes Amazon is set to launch a new discount section on its website, aiming to attract budget-conscious shoppers and compete more aggressively with
Reading Time : 2minutes Explore how Gen Alpha parents are influencing the retail landscape and shaping consumer trends with their children’s preferences and purchasing behaviors.
Reading Time : 2minutes Baidu’s public relations head, Qu Jing, has departed the company following a series of controversial social media videos that criticized staff, igniting
Reading Time : 2minutes IT leaders are facing a chilling reality: cyberattacks are getting smarter, and traditional defenses may no longer be enough. A recent survey
Reading Time : 3minutes YouTube is the world’s largest video-sharing platform, with over 2 billion monthly active users. This makes it a powerful marketing tool for
Reading Time : 3minutes The postal service, once an essential cornerstone of communication, has undergone a remarkable journey throughout history. Its roots can be traced back
Reading Time : 3minutes Influencer marketing has become a driving force in digital advertising, leveraging the social media prowess of individuals to connect with targeted audiences