IFA 2026 : Samsung Retreats as Chinese Rivals Seize Berlin’s Spotlight
Reading Time : 3 minutesIFA 2026 opened on September 4 at Messe Berlin with artificial intelligence woven into nearly every product on display, from washing machines and televisions to humanoid robots on a catwalk. Samsung’s withdrawal from the main hall after three decades handed the spotlight to Chinese firms, with Xiaomi and TCL mounting their largest European showcases to date and a record 932 Chinese exhibitors filling the void.
