Albania’s Renaissance: From Underrated to Unmissable

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Embark on an exciting European journey to Albania, the rising star of affordability and beauty. Escape the crowds while indulging in stunning landscapes and captivating culture.


Discover the allure of Albania, the latest gem beckoning European tourists. This Balkan nation is rewriting its story, shedding its old cloak of corruption and crime to unveil a captivating travel destination. With the enchanting Albanian Riviera, vibrant nightlife, and breathtaking landscapes, Albania is emerging as a cost-effective alternative to tourist magnets like Italy, Greece, and Croatia.

Albania stands out with prices 56% lower than Germany’s, making it the “cheapest holiday destination in Europe,” declares the Financial Times. This year, tourists have flocked here, seeking affordability and tranquility away from the Mediterranean crowds. Notably, airline passengers more than doubled in June compared to the previous year, while Eurostat reveals a remarkable 152% surge in foreign tourists’ stays during Q1 2023, compared to 2019.


The Airbnb scene is flourishing too, as short-term rental listings skyrocketed by 195% from January 2019 to May 2023. Demand for nightly stays surged a staggering 543% in the same period, driven by Albania’s allure. Despite being one of Europe’s poorest countries, its cost advantage and rich natural tapestry (embracing 30% of Europe’s flora) are impossible for budget-conscious travelers to overlook. Secure your spot in this emerging haven before the rush of influencers and trendsetters.

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Bénédicte Lin – Brussels, Paris, London, Seoul, Tokyo, New York, Taipei
Bénédicte Lin – Brussels, Paris, London, Seoul, Tokyo, New York, Taipei