Toy Brands Shift Focus to Streaming & YouTube
Reading Time : 2 minutes Toy brands are shifting their advertising focus from traditional TV to streaming platforms like YouTube, Netflix, and Disney+. With kids increasingly watching shows online, brands like MGA and Hasbro are creating content that aligns with their products, such as MGA’s “Rainbow High” on Netflix. This strategy allows them to reach both children and parents, who often co-view, while also exploring platforms like TikTok and Roblox to stay relevant.