Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 2minutesPfizer is advancing its growth strategy through the $43 billion Seagen acquisition, expanding its presence in oncology. The pharmaceutical giant is also targeting the booming GLP-1 weight loss drug market and launching a new direct-to-consumer platform to improve healthcare access for underserved patients. Here’s a look at Pfizer’s recent developments and its roadmap for the future.
Reading Time : 2minutesDoritos is bringing back its iconic “Crash the Super Bowl” contest for the 2025 game, giving fans the chance to create a winning ad. With $1 million and a trip to New Orleans up for grabs, the stakes are high. The contest runs through Nov. 11, with the public voting on the top entries in January.
Reading Time : 2minutesChina’s economic downturn is pushing consumers to embrace affordable luxury dupes as salaries decline. With top brands becoming out of reach, products like “pingti” replicas are gaining popularity. This trend highlights shifting spending habits as consumer confidence weakens. Learn how China’s youth are adapting to these changes in a challenging economic landscape.
Reading Time : 2minutesThis holiday season, Meta’s AI-powered Advantage+ tools are set to boost ad campaigns for brands on Facebook and Instagram. By creating at least 20 diverse ad creatives, brands can improve performance and reach the right audience, driving both online and in-store sales with personalized automation and new features like promo codes and seasonal reminders.
Reading Time : 2minutesQualcomm is reportedly considering acquiring Intel, a move that could reshape the semiconductor industry. If successful, the merger would combine Qualcomm’s strengths in mobile technology with Intel’s chip design and manufacturing capabilities. However, regulatory scrutiny and financial hurdles loom large, making this potential acquisition both complex and uncertain.
Reading Time : 2minutesMoët in Paris by Allénos brings together Parisian sophistication, Michelin-starred cuisine by Yannick Alléno, and the luxury of Moët & Chandon champagnes. This summer pop-up event offers a blend of tastings, live music, and Parisian flair, creating a unique celebration of French gastronomy and culture in the heart of Paris.
Reading Time : 2minutesNew York Fashion Week Spring/Summer 2025 was packed with A-list appearances and exciting new trends. From celebrity-filled parties to groundbreaking runway shows, NYFW set the tone for the upcoming season, showcasing everything from minimalist styles to bold, daring designs.
Reading Time : 2minutesAccording to Brian Wieser, the U.S. advertising market is set to grow by 7.2% in 2024, reaching $381 billion. However, growth may slow in the second half of the year due to prior high growth rates and challenges in the open web sector. Retail media and cross-border spending from companies like Temu and Shein could help sustain momentum. Meanwhile, advertisers are increasingly focusing on connected TV (CTV), social media, and paid search as key platforms for their ad spend.
Reading Time : 2minutesBarbie’s merchandising empire has evolved since her debut in 1959, expanding beyond dolls to include movies, clothing, and high-profile partnerships. The 2023 “Barbie” movie pushed the brand’s revenue to new heights, with a 25% increase in sales. From collaborations with fashion giants to inclusive doll designs, Barbie remains a cultural icon, influencing generations and generating billions in revenue.
Reading Time : 2minutesPaul Graham’s “founder mode” concept challenges the traditional wisdom of delegating leadership in startups. He argues that founders should stay deeply involved in day-to-day operations, drawing on examples like Steve Jobs and Nvidia’s Jensen Huang. This approach contrasts with the “manager mode” taught in business schools, sparking a debate on the best way to lead a startup. Should founders micromanage, or is trusting experienced managers the better route?
Reading Time : 2minutesWalmart is leading the charge in retail innovation through the strategic use of generative AI. By enhancing its product catalog and e-commerce functions, Walmart has achieved significant growth, including a 21% increase in online sales. This blog explores how Walmart’s foresight and investment in AI technology are driving efficiency, customer satisfaction, and future innovations in retail.
Reading Time : 2minutesThe Apple TV+ docuseries “K-Pop Idols” offers a rare glimpse into the challenges faced by K-pop stars like Jessi, Blackswan, and Cravity. From grueling training sessions to mental health struggles, the series reveals the intense pressures of South Korea’s music industry. Despite the glamorous image, these idols endure significant sacrifices, making this series a must-watch for anyone interested in the realities behind the fame.
Reading Time : 3minutesIBM is cutting over 1,000 jobs and closing research labs in China as geopolitical tensions between Beijing and Washington escalate. This marks a significant shift in the company’s strategy as it adapts to the increasingly challenging business environment for American firms in China. IBM, once optimistic about China’s growth potential, now faces declining revenues and heightened national security concerns, prompting this major pullback.
Reading Time : 2minutesToy brands are shifting their advertising focus from traditional TV to streaming platforms like YouTube, Netflix, and Disney+. With kids increasingly watching shows online, brands like MGA and Hasbro are creating content that aligns with their products, such as MGA’s “Rainbow High” on Netflix. This strategy allows them to reach both children and parents, who often co-view, while also exploring platforms like TikTok and Roblox to stay relevant.
Reading Time : 2minutesCouche-Tard’s $38 billion bid to acquire 7-Eleven’s parent, Seven & i Holdings, marks the largest-ever foreign takeover attempt of a Japanese company. If successful, the deal would create a global convenience store empire with 100,000 locations. However, regulatory challenges and cultural resistance in Japan make the outcome uncertain. This move reflects the broader trend of aggressive mergers and acquisitions reshaping the global business landscape in 2024.
