Branding is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain
Reading Time : 4 minutesIn a year marked by some questionable rebranding decisions, insights from conversations with marketers and brand experts bring attention to others deserving
Reading Time : 3 minutesWhile the pandemic is mostly behind us, 2023 has proven to be just as tumultuous as the Covid-19 era. Significant financial disruptions
Reading Time : 3 minutesIn the dynamic landscape of business, the choice of organizational structure is a pivotal decision that can significantly influence an enterprise’s success.
Reading Time : 2 minutesDiscover the captivating tales surrounding Le Stryge, a mysterious and alluring grotesque perched on the balustrade of Notre-Dame Cathedral in Paris, France.
Reading Time : 3 minutesSouth Korea, once known for the iconic “Gangnam Style” phenomenon, has transcended its local roots to become a prominent player in the
Reading Time : 3 minutesWelcome to the realm of Strategic Branding, where the art of creating a cohesive identity for your company transforms from a mere
Reading Time : 2 minutesEmployee engagement is more than just a buzzword; it’s a cornerstone of successful companies. Research consistently shows that engaged employees are not
Reading Time : 3 minutesIn the dynamic landscape of contemporary business, fostering a sustainable brand has transcended being a trend to become a fundamental strategy for
Reading Time : 3 minutesLakmé Fashion Week in India not only unveils the latest trends but also spotlights the imperative for sustainability. In collaboration with Lakmé,
Reading Time : 3 minutesJohnny Walker, the iconic Scotch whisky brand, has etched its name in the annals of marketing success, and at the heart of
Reading Time : 3 minutesSouth Korea’s remarkable rise to global economic prominence is underscored by its robust competitiveness across various sectors, ranging from mobile phones and
Reading Time : 4 minutesPreparations for the five-day festival began a while ago in India with shoppers on the lookout for even more luxurious gifts and
Reading Time : 4 minutesVictoria’s Secret has long been a symbol of sexy and exclusive lingerie, a brand that held a prominent place in the world
Reading Time : 3 minutesNike’s success is highly boosted by its brand, which includes its iconic Swoosh logo. The logo was designed by a graphic design
Reading Time : 3 minutesUnderstanding the Significance of Innovation. In today’s rapidly evolving business landscape, staying competitive is not just a goal but a necessity. To
