The Incredible Success of Barbie Merchandising: From Toys to Blockbusters
Reading Time : 2 minutesBarbie’s merchandising empire has evolved since her debut in 1959, expanding beyond dolls to include movies, clothing, and high-profile partnerships. The 2023 “Barbie” movie pushed the brand’s revenue to new heights, with a 25% increase in sales. From collaborations with fashion giants to inclusive doll designs, Barbie remains a cultural icon, influencing generations and generating billions in revenue.