Donald Trump’s latest business venture takes a bold step into the telecom world with the launch of Trump Mobile and a $499 golden smartphone. Announced on the ten-year anniversary of his 2015 campaign, the project combines political branding with tech, promising a uniquely patriotic mobile service that caters directly to his supporter base.
The Trump Mobile service is marketed as “The 47 Plan,” a nod to Trump’s presidential aspirations, priced at $47.45 per month. It includes unlimited calls, texts, and data, along with extras like roadside assistance and international calling. Though it’s not a new network, it piggybacks on existing giants like AT&T, T-Mobile, and Verizon, functioning as a mobile virtual network operator.
The “T1” smartphone, expected to ship by late summer, boasts a gold casing and proudly claims to be designed and assembled in the U.S.—a claim that’s already facing scrutiny. With an upfront cost of $100 and a financing plan, the phone is as much a status symbol as it is a tech product, aimed clearly at the MAGA faithful.
Critics question the feasibility of domestic manufacturing at this price point and warn of potential conflicts of interest. Still, Trump Mobile reflects a strategy seen before—monetizing loyalty through lifestyle branding. Whether this mix of telecom and political identity finds long-term traction remains to be seen.
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