Marketing

Navigating 2023 : Lessons in Strategic AI Integration

Reading Time : 3 minutesIn the transformative landscape of marketing, 2023 marked a pivotal year as brands embraced the potential of artificial intelligence (AI). From revolutionizing

January 29, 2024 Bénédicte

Johnny Walker : The Triumph of ‘Keep Walking’ in Marketing Excellence

Reading Time : 3 minutesJohnny Walker, the iconic Scotch whisky brand, has etched its name in the annals of marketing success, and at the heart of

November 15, 2023 Bénédicte