Apple Shuts Down Its First Retail Store in China

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Apple is set to close its Dalian Parkland Mall retail store on August 9, 2025, marking a historic first: the permanent closure of an Apple Store in mainland China without a direct replacement. This decision signals a shift in the company’s retail strategy in a region that has long been crucial to its global footprint.

 

 

The Dalian store, located in a major shopping center, has been a key presence in northeastern China. Though Apple has previously closed and reopened stores in upgraded locations, this is the first time a closure in China comes without a new store planned in the same vicinity. The move raises questions about shifting demand, regional strategy, and possible consolidation.

 

 

In contrast, Apple’s very first store in China, located in Beijing’s Sanlitun, closed in 2020 after twelve years but was immediately replaced by a larger flagship store just meters away. That transition reflected confidence and expansion. The closure in Dalian, however, seems less like a facelift and more like a strategic retreat.

 

 

While Apple continues to expand elsewhere in China, including a new store in Shenzhen this August, the Dalian closure hints at a more calculated approach to retail presence. Whether this marks the beginning of a new trend in how Apple manages its Chinese retail operations remains to be seen.

 

Bénédicte Lin – Brussels, Paris, London, Beijing, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong
Bénédicte Lin – Brussels, Paris, London, Beijing, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong

 

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