Samsung is charging ahead with an exciting robotics revolution, shifting focus to smart manufacturing automation while laying the groundwork for consumer breakthroughs. CEO Roh Tae-moon unveiled this visionary strategy at CES 2026, prioritizing factory innovations through the acquisition of Rainbow Robotics. This move promises to supercharge production efficiency and pave the way for innovative robots in homes and businesses alike.
In a strategic masterstroke, Samsung is channeling resources into robotics alongside HVAC, automotive parts, and medical tech for targeted mergers and acquisitions. The recent takeover of Rainbow Robotics bolsters capabilities in collaborative robots and autonomous systems, fueling a dedicated Future Robotics Office under direct CEO oversight. This positions Samsung at the forefront of industrial transformation, blending cutting-edge tech with real-world impact.
Meanwhile, Samsung’s AI ambitions are skyrocketing with plans to deploy 400 million AI-powered devices in 2026 alone. From Galaxy smartphones and premium TVs to Wi-Fi appliances, every product will hum with intelligent features powered by advanced models like Gemini and Bixby. Building on 400 million devices by 2025, this totals 800 million AI marvels, redefining smart living for millions.
This dual thrust into robotics and AI signals Samsung’s unyielding commitment to innovation, blending enterprise muscle with consumer delight. Expect transformative efficiencies in factories today and delightful robotic companions tomorrow. Samsung isn’t just adapting to the future—it’s building it.
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