Artificial intelligence is reshaping online shopping in the United States at a pace few predicted. Adobe reports a staggering 4,700% surge in AI-driven traffic to ecommerce sites in July 2025 compared to the same period last year. This spike highlights how rapidly consumers are adopting AI chatbots and browsers for product research, recommendations, and purchase decisions.
The momentum began early in 2025, with traffic from AI sources rising 1,100% in January and 3,100% in April before hitting July’s record high. Adobe’s survey shows that 38% of U.S. consumers have already used generative AI while shopping, and more than half plan to do so this year. Most use it for comparing products, hunting deals, and discovering new items, signaling that AI is becoming a trusted assistant in everyday shopping.
Why it matters is simple: AI is fundamentally changing consumer behavior and the way businesses interact with shoppers. Increased engagement means retailers can better personalize experiences, while the narrowing conversion gap suggests growing confidence in AI-driven advice. As mobile adoption accelerates, the convenience of on-the-go AI shopping could push even more consumers to rely on it for impulse buys and complex decisions alike.
Shoppers arriving via AI now spend more time on sites, view more pages, and leave less often, while revenue per visit has climbed sharply. If this trajectory continues, the distinction between traditional online traffic and AI-driven traffic will blur, with AI becoming not just a tool for research but the main driver of digital retail growth in the years ahead.
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