Tesla Profits Crash, Musk Sounds Defeated

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Tesla’s recent earnings call revealed a staggering 71% plunge in profits, and Elon Musk’s tone matched the numbers—grim and subdued. While he attempted to put a positive spin on upcoming product launches, investors were rattled by his cautious, almost dispirited delivery. Market reaction was swift, sending Tesla’s stock down and sparking speculation about the company’s direction.

 

 

The company’s drop in profitability is largely due to aggressive price cuts on its electric vehicles, a strategy that boosted sales but squeezed margins. Meanwhile, new competitors in the EV market are intensifying pressure. Tesla’s once-unshakable dominance is now being challenged on multiple fronts, and Musk didn’t seem particularly energized to fend them off.

 

 

Beyond business, Musk also expressed frustration about political and social dynamics. He vaguely blamed “attacks” on Tesla and himself, which he claimed made it harder to attract talent and build goodwill. This sense of victimhood, paired with his visible weariness, cast a long shadow over what should have been a forward-looking update.

 

 

For a man known for bravado and moonshot ambitions, this latest appearance was strikingly low-energy. Whether it signals a deeper shift or just a temporary dip remains to be seen. But for now, the Tesla narrative has clearly lost some of its charge.

 

Bénédicte Lin – Brussels, Paris, London, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong
Bénédicte Lin – Brussels, Paris, London, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong

 

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