Generative AI is reshaping holiday shopping, stepping in as the ultimate personal assistant. Instead of drowning in product reviews or endless Black Friday deals, shoppers are turning to tools like ChatGPT to navigate the chaos. Online traffic to retail sites through these chatbots doubled between January and August, signaling a major shift in how we shop for the holidays.
Perplexity AI, a ChatGPT rival, launched a shopping assistant that acts like the ultimate cross-referencing expert, even offering free shipping for Pro subscribers. Meanwhile, giants like Walmart and Amazon have unveiled their own AI-powered bots to answer questions like, “What’s the best TV for sports?” Amazon even paired their bot, Rufus, with AI-curated gift guides for personalized recommendations.
Adobe forecasts this holiday season to be the most mobile-driven ever. Shoppers are expected to spend $128.1 billion on mobile devices, accounting for 53.2% of total online spending. AI chatbots are a natural fit, offering quick, accessible solutions on mobile platforms. With thumbs ready and bots primed, the gift-hunting experience is going mobile in a big way.
This marks a turning point in consumer behavior as AI becomes an integral shopping partner. It’s not just about convenience—it’s about redefining the shopping experience with smarter tools. As this technology evolves, it’s poised to make each holiday season even more seamless and stress-free.
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