In 2020, Tata Communications faced the challenge of slow growth and low profitability. CFO Kabir Ahmed Shakir and CEO Amur Lakshminarayanan knew that maintaining the status quo would not bring success. They introduced a bold strategy aimed at moving beyond selling products to offering platform-based solutions. This marked the beginning of a significant transformation, focused on creating value and driving growth.
A key part of the new strategy was expanding Tata Communications’ role in the hyperconnected ecosystem. No longer content with being viewed as just a telecommunications provider, the company leveraged its expertise to offer solutions like unified communications, cloud platforms, and IoT capabilities. This allowed Tata to become a crucial player in industries relying on seamless connectivity.
The results were evident. Within just 18 months, the company achieved record-high performance metrics, with EBITDA soaring beyond 25% and data revenue increasing by 20% year-over-year. This success was further amplified by the upskilling of its workforce, shifting their mindset from selling point-to-point connectivity to providing full-scale solutions. Shakir’s background in consumer goods helped inject a fresh, customer-centric approach.
Looking forward, Tata Communications is eyeing a larger presence in the US market. With a goal of reaching $1 billion in revenue, the company is already making moves, including its acquisition of streaming video provider The Switch. As Tata ramps up its AI capabilities in partnership with Nvidia, it’s clear the company is positioning itself as a key player in the future of global connectivity.
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