Informing The Best Since 2010
Reading Time : 2 minutesDr Pepper has surged ahead in TV ad spending, allocating 92% of its budget to TV ads in early 2024, compared to Pepsi’s 72% and Coca-Cola’s 52%. Despite spending cuts from Coca-Cola and Pepsi, Dr Pepper remains consistent, investing heavily in campaigns like “Fansville.” Coca-Cola’s Olympic focus and Pepsi’s sports marketing reveal a competitive landscape where Dr Pepper’s strategy shines.
Reading Time : 2 minutesMcDonald’s is experiencing a decline in customer visits, influenced by changing consumer preferences and a shift towards healthier eating. The pandemic’s impact on work habits has reduced demand for quick meals, while economic factors like inflation prompt cost-conscious dining choices. McDonald’s is responding with menu innovations, digital enhancements, and a focus on sustainability to attract modern consumers and navigate these challenges.
Reading Time : 2 minutesThe global protective phone case market, valued at $25.7 billion in 2023, is expected to reach $44.5 billion by 2033, growing at a CAGR of 5.64%. This growth is driven by the increasing adoption of smartphones and the high cost of repairs. Social media and celebrity influences are shaping consumer preferences for stylish, customized covers. Innovations like shockproof designs and eco-friendly materials are gaining popularity. Online retail channels are expanding, offering diverse options and competitive prices, contributing to the market’s robust growth.