Starlux Airlines is a relatively new Taiwanese airline that started operating in January 2020. The company was founded by Chang Kuo-wei, the former chairman of EVA Air, one of the major airlines in Taiwan.
One of the primary motivations behind the emergence of Starlux Airlines was Chang Kuo-wei’s desire to offer a premium airline experience to passengers. He saw an opportunity in the market to create an airline that could compete with luxury carriers such as Singapore Airlines and Cathay Pacific. He believed that there was a gap in the market for an airline that could offer high-end amenities, comfortable seating, and personalized service to passengers.
Another reason for the emergence of Starlux Airlines was the need for competition in Taiwan’s aviation industry. Prior to the launch of Starlux Airlines, Taiwan was dominated by two major airlines, China Airlines and EVA Air. By introducing a new airline into the market, Starlux Airlines could offer passengers more options and potentially drive down ticket prices.
In addition to these reasons, the emergence of Starlux Airlines was also motivated by personal factors for its founder. Chang Kuo-wei was forced out of his position at EVA Air following a family dispute, and he saw Starlux as a way to prove himself and create a legacy in the aviation industry.
The emergence of Starlux Airlines was the result of a combination of factors, including the desire to offer a premium passenger experience, the need for more competition in Taiwan’s aviation market, and personal motivations of its founder. The company is still relatively new, but it has already established itself as a unique player in the industry, with a focus on luxury and high-quality service.
