{"id":9173,"date":"2025-12-14T20:41:39","date_gmt":"2025-12-14T12:41:39","guid":{"rendered":"https:\/\/goutanddesign.com\/wpress\/?p=9173"},"modified":"2025-12-14T20:41:39","modified_gmt":"2025-12-14T12:41:39","slug":"disney-embraces-ai-with-a-bold-shift-in-strategy","status":"publish","type":"post","link":"https:\/\/goutanddesign.com\/wpress\/2025\/12\/disney-embraces-ai-with-a-bold-shift-in-strategy\/","title":{"rendered":"Disney Embraces AI With a Bold Shift in Strategy"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time : <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"text-align: justify;\"><strong>Disney has taken a decisive step into generative AI by partnering with OpenAI, signaling a major change in how Hollywood approaches artificial intelligence. Instead of resisting the technology, the company chose to license its iconic characters for use in AI-generated video, opening the door to officially sanctioned creative experimentation.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9175\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z2-8.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z2-8.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z2-8-300x150.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z2-8-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The agreement allows AI systems to generate short videos featuring well-known characters from Disney\u2019s vast universe, while carefully excluding actor likenesses and voices. This gives Disney tighter control over its intellectual property while still benefiting from the rapid innovation happening in AI video generation.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9176\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z3-9.jpg\" alt=\"\" width=\"1000\" height=\"565\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z3-9.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z3-9-300x170.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z3-9-768x434.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">At the same time, Disney has drawn a clear line elsewhere. It has pushed back against other tech platforms accused of enabling unauthorized AI content, making it clear that permission and licensing are now central to its AI strategy. Collaboration is welcome, but only on Disney\u2019s terms.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9177\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z4-10.jpg\" alt=\"\" width=\"1000\" height=\"524\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z4-10.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z4-10-300x157.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/12\/z4-10-768x402.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This moment highlights a broader shift for the entertainment industry. AI is no longer just a threat to be contained, but a tool to be shaped through partnerships. Disney\u2019s move suggests a future where major studios actively guide how AI interacts with their creative worlds.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8029\" aria-describedby=\"caption-attachment-8029\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8029\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024.jpg\" alt=\"B\u00e9n\u00e9dicte Lin \u2013 Brussels, Paris, London, Beijing, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong\" width=\"1000\" height=\"379\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024-300x114.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024-768x291.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-8029\" class=\"wp-caption-text\">B\u00e9n\u00e9dicte Lin \u2013 Brussels, Paris, London, Beijing, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>#AI #Disney #OpenAI #Sora #GenerativeAI #Copyright #MediaTech<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time : <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disney\u2019s partnership with OpenAI marks a turning point for generative AI in entertainment. By licensing its characters for AI video creation while challenging unapproved uses elsewhere, Disney is redefining how intellectual property and artificial intelligence can coexist. The move signals a future where collaboration, not confrontation, shapes the role of AI in creative industries.<\/p>\n","protected":false},"author":2,"featured_media":9174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,30,483],"tags":[397,207,206,19,27,576,32,4,183,408],"class_list":["post-9173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-entreprise-strategy","category-technology","tag-397","tag-ai","tag-artificial-intelligence","tag-benedicte","tag-branding","tag-disney","tag-entreprise-strategy","tag-gout-design","tag-marketing","tag-openai"],"_links":{"self":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/9173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/comments?post=9173"}],"version-history":[{"count":1,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/9173\/revisions"}],"predecessor-version":[{"id":9178,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/9173\/revisions\/9178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media\/9174"}],"wp:attachment":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media?parent=9173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/categories?post=9173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/tags?post=9173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}