{"id":8220,"date":"2025-07-30T19:21:37","date_gmt":"2025-07-30T11:21:37","guid":{"rendered":"https:\/\/goutanddesign.com\/wpress\/?p=8220"},"modified":"2025-07-30T19:21:37","modified_gmt":"2025-07-30T11:21:37","slug":"vogue-faces-criticism-over-ai-model-in-print-campaign","status":"publish","type":"post","link":"https:\/\/goutanddesign.com\/wpress\/2025\/07\/vogue-faces-criticism-over-ai-model-in-print-campaign\/","title":{"rendered":"Vogue Faces Criticism Over AI Model in Print Campaign"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time : <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"text-align: justify;\"><strong>Vogue\u2019s August 2025 issue has drawn sharp criticism after featuring a photorealistic AI-generated model in a two-page Guess advertisement. Created by Seraphinne Vallora Studio, the AI image was credited in fine print, but its synthetic nature didn\u2019t escape readers\u2019 notice. The model\u2019s unnatural flawlessness\u2014symmetrical face, unblemished skin, and an overall plastic perfection\u2014sparked an immediate backlash from fans and creatives alike who saw it as a departure from authenticity.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8221\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z2-4.webp\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z2-4.webp 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z2-4-600x338.webp 600w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z2-4-300x169.webp 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z2-4-768x432.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Critics pointed out that using an AI model in a publication long celebrated for its commitment to high fashion, culture, and human artistry sends the wrong message. For many, the ad represented a slippery slope toward devaluing the craft of modeling, makeup, and photography, replacing the human touch with algorithmic perfection. The model\u2019s unrealistic appearance prompted fears that such imagery could redefine beauty standards into something literally unattainable, further warping expectations in a world already battling image-driven pressures.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8222\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z3-3.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z3-3.png 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z3-3-600x400.png 600w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z3-3-300x200.png 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z3-3-768x512.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Online reactions were swift and unforgiving. Longtime subscribers canceled their subscriptions, expressing disappointment and anger at what they viewed as a betrayal. One viral comment summed up the sentiment: \u201cAI models in Vogue? That\u2019s where I draw the line.\u201d Others warned that the normalization of these visuals risks eroding the fashion industry&#8217;s commitment to diversity, personality, and genuine human representation. It wasn\u2019t just the presence of AI that upset people\u2014it was its flawless hollowness.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8223\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z4-20.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z4-20.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z4-20-600x400.jpg 600w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z4-20-300x200.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/07\/z4-20-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The studio behind the ad argued that the image was not just the product of an algorithm but the result of significant human creative input. Stylists, engineers, and designers contributed to the final result, positioning the AI as merely another tool. Still, the debate rages on. Many fear the encroachment of AI into fashion, not because of its novelty, but because of its implications for real jobs, real faces, and real beauty. Vogue may have published a glossy ad, but it also opened a very real discussion.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8029\" aria-describedby=\"caption-attachment-8029\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8029\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024.jpg\" alt=\"B\u00e9n\u00e9dicte Lin \u2013 Brussels, Paris, London, Beijing, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong\" width=\"1000\" height=\"379\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024-300x114.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2025\/06\/Ben-footer-jul2024-768x291.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-8029\" class=\"wp-caption-text\">B\u00e9n\u00e9dicte Lin \u2013 Brussels, Paris, London, Beijing, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>#Vogue #AIinFashion #GuessAd #DigitalModels #CreativeEthics #FashionControversy #ArtificialBeauty #AIBacklash<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time : <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Vogue\u2019s August issue stirred controversy with a photorealistic AI model featured in a Guess ad. Many readers felt betrayed, arguing the shift to synthetic beauty undermines fashion\u2019s soul. The backlash reflects growing unease about AI\u2019s role in creative work, raising ethical concerns across the industry.<\/p>\n","protected":false},"author":2,"featured_media":8224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,30,9,2],"tags":[397,207,206,19,27,32,10,4],"class_list":["post-8220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-entreprise-strategy","category-fashion","category-models","tag-397","tag-ai","tag-artificial-intelligence","tag-benedicte","tag-branding","tag-entreprise-strategy","tag-fashion","tag-gout-design"],"_links":{"self":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/8220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/comments?post=8220"}],"version-history":[{"count":1,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/8220\/revisions"}],"predecessor-version":[{"id":8225,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/8220\/revisions\/8225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media\/8224"}],"wp:attachment":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media?parent=8220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/categories?post=8220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/tags?post=8220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}