{"id":6191,"date":"2024-10-10T22:29:33","date_gmt":"2024-10-10T14:29:33","guid":{"rendered":"https:\/\/goutanddesign.com\/wpress\/?p=6191"},"modified":"2024-10-10T22:29:33","modified_gmt":"2024-10-10T14:29:33","slug":"att-vs-broadcom-the-battle-over-vmwares-licensing-transition","status":"publish","type":"post","link":"https:\/\/goutanddesign.com\/wpress\/2024\/10\/att-vs-broadcom-the-battle-over-vmwares-licensing-transition\/","title":{"rendered":"AT&#038;T vs. Broadcom: The Battle Over VMware&#8217;s Licensing Transition"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time : <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"text-align: justify;\"><strong>The recent lawsuit between AT&amp;T and Broadcom brings to light the growing discontent over VMware&#8217;s transition from perpetual licenses to a subscription-only model. Broadcom, which acquired VMware for $69 billion in 2023, is pushing this shift, and the accelerated timeline has frustrated long-standing VMware customers. AT&amp;T, in particular, claims that Broadcom is unfairly leveraging the transition to force customers into buying services they neither want nor need.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6192\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z2-4.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z2-4.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z2-4-300x200.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z2-4-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">In its defense, Broadcom argues that the contract terms allow VMware to retire products and services, and it maintains that the move to a subscription model aligns with broader software industry trends. The company emphasizes that this strategy was already underway before the acquisition, although many customers have noted the acceleration post-acquisition. Critics argue that the change is a blatant effort to maximize revenue, regardless of customer impact.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6193\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z3-5.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z3-5.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z3-5-300x169.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z3-5-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">AT&amp;T\u2019s legal challenge reflects broader concerns among VMware users who see the shift as a departure from flexibility. A recent survey by cloud provider Civo found that more than half of VMware customers are considering alternative solutions. This unease is compounded by Broadcom&#8217;s decision to discontinue support for perpetual licenses unless customers adopt subscription bundles, prompting some to question the long-term viability of their VMware investments.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6194\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z4-6.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z4-6.jpg 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z4-6-300x169.jpg 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/10\/z4-6-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">As the legal proceedings unfold, the dispute could have significant implications for the virtualization landscape. The outcome may not only affect AT&amp;T but also influence other companies\u2019 decisions regarding VMware&#8217;s software. If the tide turns against Broadcom, it could pressure the company to reconsider its licensing strategy or risk losing a substantial portion of VMware&#8217;s customer base.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5125\" aria-describedby=\"caption-attachment-5125\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5125\" src=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/05\/Ben-footer-mar2024-1000.png\" alt=\"B\u00e9n\u00e9dicte Lin \u2013 Brussels, Paris, London, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong\" width=\"1000\" height=\"379\" srcset=\"https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/05\/Ben-footer-mar2024-1000.png 1000w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/05\/Ben-footer-mar2024-1000-300x114.png 300w, https:\/\/goutanddesign.com\/wpress\/wp-content\/uploads\/2024\/05\/Ben-footer-mar2024-1000-768x291.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5125\" class=\"wp-caption-text\">B\u00e9n\u00e9dicte Lin \u2013 Brussels, Paris, London, Seoul, Bangkok, Tokyo, New York, Taipei, Hong Kong<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n#ATTVsBroadcom #VMware #Virtualization #SoftwareLicensing #TechLawsuit #CloudComputing #SubscriptionModel #PerpetualLicenses #Broadcom #TechNews<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time : <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The legal dispute between AT&#038;T and Broadcom highlights the tension arising from VMware&#8217;s move to a subscription-based model. As perpetual licenses phase out, Broadcom&#8217;s approach is seen by some as prioritizing profits over customer satisfaction, prompting many to reconsider VMware alternatives. The outcome of this case could reshape the landscape of virtualization software.<\/p>\n","protected":false},"author":2,"featured_media":6195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,30,194,67],"tags":[196,19,27,32,4,93,94],"class_list":["post-6191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-entreprise-strategy","category-finance","category-wealthytalks","tag-196","tag-benedicte","tag-branding","tag-entreprise-strategy","tag-gout-design","tag-investments","tag-money"],"_links":{"self":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/6191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/comments?post=6191"}],"version-history":[{"count":1,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/6191\/revisions"}],"predecessor-version":[{"id":6196,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/6191\/revisions\/6196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media\/6195"}],"wp:attachment":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media?parent=6191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/categories?post=6191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/tags?post=6191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}