{"id":3408,"date":"2023-11-28T22:50:02","date_gmt":"2023-11-28T14:50:02","guid":{"rendered":"https:\/\/goutanddesign.com\/wpress\/?p=3408"},"modified":"2023-11-28T22:50:02","modified_gmt":"2023-11-28T14:50:02","slug":"black-friday-breaks-records-online-sales-surge-to-9-8-billion","status":"publish","type":"post","link":"https:\/\/goutanddesign.com\/wpress\/2023\/11\/black-friday-breaks-records-online-sales-surge-to-9-8-billion\/","title":{"rendered":"Black Friday Breaks Records : Online Sales Surge to $9.8 Billion"},"content":{"rendered":"Reading Time : <\/span> 2<\/span> minutes<\/span><\/span>

Despite forecasts attempting to downplay the significance of Black Friday this year, the shopping extravaganza proved its resilience, with online sales in the US reaching a staggering $9.8 billion\u2014a notable 7.5% surge from the previous year, as reported by Adobe Analytics. The dynamics of consumer behavior unveiled some compelling trends. Mobile devices played a pivotal role, contributing $5.3 billion to online sales, representing 54% of the total. According to Adobe, this holiday season is poised to witness a paradigm shift, with mobile purchases expected to surpass desktop transactions for the first time. Concurrently, Salesforce highlighted the dominance of mobile in the shopping realm, revealing that 79% of all shopping activities, encompassing both browsing and purchasing, occurred on mobile handsets.<\/strong><\/p>\n

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A noteworthy evolution in consumer finance strategies emerged, as Americans increasingly embraced options to stretch their holiday budgets. Adobe’s findings indicated a remarkable 47% surge in BNPL usage compared to the previous year, amounting to $79 million on Black Friday alone. This trend signaled a resurgence for the BNPL sector, which faced challenges in the post-Covid economy. Notably, Klarna, a prominent player in the BNPL landscape, recently celebrated its first quarterly profit in four years.<\/p>\n

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Conversely, traditional store-branded credit cards experienced a decline in popularity. The allure of discounts offered at the point of sale seemed to lose its charm, with new registrations plummeting by 37% compared to 2015, according to the Consumer Financial Protection Bureau. Potential factors contributing to this decline include exorbitant interest rates exceeding 30% on certain store-branded cards and a shifting consumer landscape. Bargain-hunting Americans exhibited decreased brand loyalty, with a higher rate of retailer switching noted since the onset of the Covid pandemic, as reported by McKinsey.<\/p>\n

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As the shopping frenzy continues, all eyes are now on Cyber Monday, projected to shatter records with an anticipated $12 billion in sales\u2014a robust 5.4% increase from the previous year. Electronic goods, a driving force behind the past week’s sales, are expected to see prices slashed by 30%, ensuring the momentum of this online shopping extravaganza reaches unprecedented heights.<\/em><\/p>\n

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Reading Time : <\/span> 2<\/span> minutes<\/span><\/span>Despite forecasts attempting to downplay the significance of Black Friday this year, the shopping extravaganza proved its resilience, with online sales in<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":3409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,30],"tags":[107,19,15,32,165,4,17,44],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-entreprise-strategy","tag-107","tag-benedicte","tag-e-commerce","tag-entreprise-strategy","tag-finance","tag-gout-design","tag-online-shoppping","tag-shopping"],"_links":{"self":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/comments?post=3408"}],"version-history":[{"count":1,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3413,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/posts\/3408\/revisions\/3413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media\/3409"}],"wp:attachment":[{"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/media?parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/categories?post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goutanddesign.com\/wpress\/wp-json\/wp\/v2\/tags?post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}